The Multi-Faceted Matter of Mobile Monetisation
Last month our CTO Chris Wright took part in a lively panel discussion with a stellar cross-section of industry talent at Pocket Gamer Connects Digital #7. The panel was moderated by Dimoso Founder Jacki Vause, and addressed the topic of ‘How to Optimise Revenue and Retention for your games’. This subject was ripe for interesting discussion and debate, and offered viewers a panoramic look at the current state of monetisation in mobile games.
The panel consisted of the following industry professionals:
- Dean Day: Founder and CEO of Greenlight Games – “If you have a good game that retains well, keep the ads, don’t sell them off cheap.”
- Dan Anahory: Head of Business Development and Co-Founder at Real Media Now, a company that develops in-game help videos for mobile games that feature advertising – “Integrated ads seem to be the way things are going. Because they don’t interrupt the gameplay, there’s a clear value exchange there.”
- Elad Levy: Founder and CEO of Dive, a consultancy that helps game studios with Live Ops – “When you build a game, first of all it should be fun… monetisation will follow.”
- Philipp J. Karstaedt: CEO and Co-Founder of Meta Games, a Game Development Studio focussed on Esports – “Making games is an art, but if you want to make money off of them, you need to apply a business mindset.”
- Chris Wright: CTO at AdInMo – “Monetisation and Game Design are not separate things; they need to be considered together.”
You can view the full panel video below, and follow it through to the PocketGamerbiz Youtube channel to watch other panels and talks from Pocket Gamer Connects Digital #7.
More…
How CROSSPromo helps studios win big with immersive in-game UA & retention
Case Study: Reducing churn in casual and midcore games using contextual CROSSPromo campaignsIn the hyper-competitive mobile games market, studios are rethinking how they approach user acquisition and retention. With CROSSPromo, studios are discovering a smarter, more...
Meet us at Develop: Brighton 2025
Our very own Kristan is swapping his deck chair for the stage at this year's Develop:Brighton. AdInMo CEO and Co-founder, Kristan R|ivers, will be diving into hybrid monetisation strategies with real studio insights and how to design for in-game ads. Session:...
The Path to Sustainable Revenue in Gaming
AdInMo recently participated in an industry roundtable in Berlin, here’s the key takeaways on the burning topics revolutionizing monetizationHosted by Roberto Louback from Appsflyer during HIT Games Conference in Berlin, our very own Kevin Walsh, Customer Success...