The Multi-Faceted Matter of Mobile Monetisation
Last month our CTO Chris Wright took part in a lively panel discussion with a stellar cross-section of industry talent at Pocket Gamer Connects Digital #7. The panel was moderated by Dimoso Founder Jacki Vause, and addressed the topic of ‘How to Optimise Revenue and Retention for your games’. This subject was ripe for interesting discussion and debate, and offered viewers a panoramic look at the current state of monetisation in mobile games.
The panel consisted of the following industry professionals:
- Dean Day: Founder and CEO of Greenlight Games – “If you have a good game that retains well, keep the ads, don’t sell them off cheap.”
- Dan Anahory: Head of Business Development and Co-Founder at Real Media Now, a company that develops in-game help videos for mobile games that feature advertising – “Integrated ads seem to be the way things are going. Because they don’t interrupt the gameplay, there’s a clear value exchange there.”
- Elad Levy: Founder and CEO of Dive, a consultancy that helps game studios with Live Ops – “When you build a game, first of all it should be fun… monetisation will follow.”
- Philipp J. Karstaedt: CEO and Co-Founder of Meta Games, a Game Development Studio focussed on Esports – “Making games is an art, but if you want to make money off of them, you need to apply a business mindset.”
- Chris Wright: CTO at AdInMo – “Monetisation and Game Design are not separate things; they need to be considered together.”
You can view the full panel video below, and follow it through to the PocketGamerbiz Youtube channel to watch other panels and talks from Pocket Gamer Connects Digital #7.
More…
The evolving relationship between game publishers and brand advertisers.
Our Publishing Director, Lewis Horgan was at the inaugural Gamesforum Cyprus last week and shares his takeaways from this vibrant games community. Cyprus has it all. Sun, sea, mountains. It has also firmly established itself as a hub for mobile game development and...
Meet us at Gamesforum Cyprus 2024
We just couldn't miss Gamesforum's first ever event in Cyprus on 11th April. The Gamesforum community always brings together the best in ad monetization and we’re delighted to be part of their inaugural event in Cyprus with its vibrant publisher ecosystem.Innovation...
Introducing Immersive In-Game Audio Ads
In the fast-evolving landscape of digital advertising, innovative and non-intrusive formats are becoming increasingly sought after by both brands and developers. InGamePlay audio ads are available as an exciting new feature of our latest SDK release. In this video...