The perfect blend
Reflecting a common trend in the mobile games industry, it was interesting to see this month’s Gamesforum event in Barcelona switch to a two-day format, with a daily focus on User Acquisition (UA) and Monetization. This makes total sense in the context of how commercial teams are blending in our...
In a noisy digital landscape, why is gaming so important for advertisers?
There’s no slowing down for digital any time soon, we’re favouring digital channels more than ever with our time spent consuming content expected to reach a daily average of 8 hours and 23 minutes (very accurate) in 2024. Media consumption has shifted considerably over the past few years and what...
AdInMo Developer Shoutout
Mobile games development is a fine balance between creating the best games for players and paying the bills. We get it. Here’s our regular check in on some of the latest developers doing just that by increasing monetization while improving the game experience with immersive in-game ads. We salute...
Game Spotlight: Motor Tour from Wolves Interactive
Wolves Interactive specializes in free to play mobile games with a large portfolio of globally successful titles, including several driving simulator games. Their first mobile game, Traffic Tour Car Racing Game achieved over 27 million downloads. Earlier in 2022, the team integrated the AdInMo SDK...
Co-founder Kristan Rivers predicts the year ahead from Attention to Audiences via Monetization Convergence
Depending on where you wish to define the starting point, mobile gaming has been around since 1997 and Nokia’s 6610 phone with the ubiquitous Snake game, or it could be 1999 when a handful of pioneering start-ups (including I-play for whom many of Team AdInMo worked) started publishing games for...
Team AdInMo’s Top 10 Mobile & PC Games of 2022
This year has been another smash for new game releases. The much anticipated God of War: Ragnarok did not fail to deliver its best title in the series and who can forget the enormous success of Elden Ring released earlier in 2022? Every year we ask Team AdInMo to shortlist their favourite mobile...
Game Spotlight: Friendbase from Palderio Creative Labs
Friendbase is a virtual world on Android and iOS. The game’s popularity lies in its core values: inclusion, entertainment, cultural globalization, education and safety. Created by award winning game studio Palderio Creative Labs based in Gothenburg, Sweden, Friendbase is on a mission to become...
Game Spotlight: Horror Hospital 2 from Heisen Games
Horror Hospital 2 is a horror survival game set in an eerie abandoned hospital where a multitude of peril awaits the player. Created by Heisen Games, it was released earlier this year and is a sequel to the original hit title Horror Hospital from 2016 and has already received over 26 million...
Advertising in a Privacy-first World
Chris Wright, Technical Advisor, AdInMo closed out this year’s Digital Transformation Summit by discussing the shift away from metric-based advertising to a more transactional and experiential model. This article was written by Graham Turner, Sub Editor for DIGIT News The metaverse has seen its...
Interview with Brendan Carney from Asobu
We recently caught up with Brendan Carney, the Founder and CEO of Asobu. Brendan is a digital advertising veteran, including roles at Microsoft and Yahoo charting both the birth of programmatic and the evolution of digital ads. We asked Brendan’s the following questions: Why did you set up Asobu?...
Who is Team AdInMo? Part 3: Technical Support
Supporting our global developer community is always top of the agenda for Team AdInMo. In the latest installment of the team interviews, we chat with Kiril Rusanov, Technical Support Engineer about helping AdInMo's developer and publisher community monetize with in-game advertising.What is your...
Our 3 Hot Trends from Gamescom 2022
Devcom, Gamescom and a lot of Cologne hugging. With highs above 30C every day, and the usual lack of air conditioning in accommodation in Germany, it was hot. Even the conference center, the Koelnmesse, was atypically warm and not the usual refrigerated halls. The conference center had clearly...
Mobile Games Contextual Targeting: Game On
The mobile games ecosystem has been living in and adjusting to a cookie-less, contextual advertising world for a while. With iOS 14, Apple’s deprecation of IDFA in April 2021 was a much-needed shock to the system for both the games and advertising industries; mobile advertising had become too...
Measurement Standards for In-Game Advertising Released (finally!)
In a joint collaboration between IAB, IAB Tech Lab, and the Media Rating Council (MRC), IAB has released its Intrinsic In-Game (IIG) Measurement Guidelines to establish updated measurement guidelines for in-game advertising. AdInMo is proud to have collaborated in their development as part of a...
Game Spotlight: Cooking Max from Twizard Studios
Twizard Studios are a team of passionate engineers and designers based in Pakistan, specializing in cooking games. Their two titles, Cafe Express and Cooking Max, have seen great success, achieving over 3 million total downloads, ranking the company among the best cooking game developers in...
