Curse of the click and the future of in-game advertising

Curse of the click and the future of in-game advertising

Kristan Rivers, CEO of AdInMo, explores how the ‘Curse of the Click’ is holding back the creative potential of in-game advertising as a brand advertising channel.  Back in the day the phrase “nobody ever got fired for choosing IBM” was a symbol of a brand based on service reputation and purchase...

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YT Branding Group – Ad measurement was great; now it’s a curse

YT Branding Group – Ad measurement was great; now it’s a curse

Interview with Yvonne Tocquigny, partner at TY Branding Group “Half the money I spend on advertising is wasted; the trouble is I don't know which half”. This sentence, attributed to department store owner John Wanamaker, has become a legendary comment on the fundamental problem of advertising....

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“Gamers are not who brands think they are”

“Gamers are not who brands think they are”

On 18th February our CEO Kristan Rivers will participate in an industry panel hosted by the Mobile Ecosystem Forum looking at the top trends for mobile games in 2021. One of his fellow panellists will be Jonathan Stringfield, Global Business Marketing from Activision Blizzard Media who recently...

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“You can’t sell an ice cream with a click-through”

“You can’t sell an ice cream with a click-through”

Interview with Kristan Rivers, CEO at AdInMo Every year people spend around $60 billion on ice cream. That's a lot of lolly. Ice cream is widely advertised on TV and on billboards. But in mobile games? Not so much. There's an obvious reason for this. Most ad formats e.g. reward videos...

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IAB UK Guide to Gaming

IAB UK Guide to Gaming

An introduction to the world of gaming by IAB UK's Gaming Group We are delighted to be part of IAB UK's Gaming Group who has just launched its Guide to Gaming to help advertisers better understand the vast opportunities gaming offers. It's packed with insights from the working group on different...

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AdInMo CEO joins mobile industry discussion with Activision & Omdia

AdInMo CEO joins mobile industry discussion with Activision & Omdia

We're excited to join a fantastic line-up of speakers on 18th February where our very own CEO Kristan Rivers will be chatting about InGamePlay brand advertising as one of the key mobile gaming trends of 2021. The mobile games market like many digital channels thrived in the pandemic and is...

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Visible but not annoying. The new rules of in-game advertising

Visible but not annoying. The new rules of in-game advertising

We recently held a virtual roundtable. Our CEO Kristan Rivers joined Niki Chana Publisher Partnerships at Verizon Media, Nathaniel Barker Director of Business Development at Kolibri Games, Julien Bourhis VP of Operations at Homa Games in a lively session moderated by the editor of Pocketgamer.biz...

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Why mobile will be the key to unlock in-game advertising in 2021

Why mobile will be the key to unlock in-game advertising in 2021

With ad budgets under increased scrutiny in this tumultuous year, mobile advertising has fared well, with a 71% increase in global ad spend year-on-year reported in Q2 2020 - and it’s mobile gaming apps attracting the lion’s share of that spend.  A third of the world’s population (2.5 billion)...

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Team AdInMo’s predictions for 2021

Team AdInMo’s predictions for 2021

It’s that time of year when it’s normal to reflect, wrap-up the year and make the odd prediction (read: wild stab in the dark) for the next year. 2020 has of course been an exceptional year globally. We all need something to look forward to so we’ve skipped the wrap up and instead give you Team...

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It’s going to be the best Christmas ever, for in-game advertising

It’s going to be the best Christmas ever, for in-game advertising

The ‘golden quarter’ is usually exemplified by retailers and luxury brands throwing huge budgets at extravagant festive ad campaigns. But amid soaring Covid cases, national lockdowns and travel restrictions, rising unemployment and uncertainty over Brexit, advertisers have slashed marketing...

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What developers think about InGame Advertising

What developers think about InGame Advertising

What developers think about InGame Advertising We teamed up with the guys from Pocketgamer.biz to support their annual mobile games developer trends survey. Download our latest paper featuring previously unreleased findings from the study with an exclusive look at the monetization and InGame...

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Mobile Games Developer Trends Survey 2020: 10 key takeaways

Mobile Games Developer Trends Survey 2020: 10 key takeaways

What a year it’s been! First developers and publishers had to navigate the global pandemic. Then came the IDFApocalypse!   To try to make sense of 2020 and understand what lies ahead, AdInMo has partnered with PocketGamer.biz to bring you the Mobile Games Developer Trends Survey 2020. You can...

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(Un)Reachable Markets

(Un)Reachable Markets

How Parade Media used AdInMo to get their TV products in front of elusive audiences.   The Problem  Like most media companies, independent TV distributor Parade Media relies on a multi-channel distribution strategy to engage those audiences that just don’t watch traditional linear TV anymore....

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Why In-Game Advertising Sucks

Why In-Game Advertising Sucks

In-game advertising sucks. That’s not news, but it bears repeating. It doesn’t just suck in the same way that, say, dodgy used car salesmen or “cheese-flavored product” do either, where one party profits wildly while the rest of us get shafted. It’s as frustrating for advertisers as it is for...

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