The Evolution of Gaming: From Niche to Mainstream Ad Powerhouse

The Evolution of Gaming: From Niche to Mainstream Ad Powerhouse

AdInMo Advisor, Yasin Dabhelia, explores gaming’s journey towards a mainstream media channel and how brands are recognizing its potential as a vital component of their marketing strategies, particularly in reaching younger generations. Last month’s IAB PlayFronts felt like a watershed moment for...

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Meet us at Gamesforum Cyprus 2024

Meet us at Gamesforum Cyprus 2024

We just couldn't miss Gamesforum's first ever event in Cyprus on 11th April.  The Gamesforum community always brings together the best in ad monetization and we’re delighted to be part of their inaugural event in Cyprus with its vibrant publisher ecosystem.Innovation in Ad Monetization: Our CEO...

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Introducing Immersive In-Game Audio Ads

Introducing Immersive In-Game Audio Ads

In the fast-evolving landscape of digital advertising, innovative and non-intrusive formats are becoming increasingly sought after by both brands and developers. InGamePlay audio ads are available as an exciting new feature of our latest SDK release.  In this video our Product Director, Adam...

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A better way to game

A better way to game

The call to arms of NSPCC’s inaugural Game Safe Festival was ‘to help build a safer online world for young people’. Our COO Joanne Lacey participated in a roundtable of publishers & developers, platforms, industry bodies, eSports teams and influencers to play and act for a better way to game....

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Rewarding players and privacy is rewarding

Rewarding players and privacy is rewarding

From non-intrusive in-game brand ad formats to rewarded play discussion led by Felix Braberg Co-founder, two & a half gamers explored the latest thinking in the rewarded space to better understand the innovations and requirements for monetization & retention. Here’s a few highlights from...

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Meet us at Gamesforum Barcelona 2024

Meet us at Gamesforum Barcelona 2024

The 2024 event season is well underway with Spain being our next stop for Gamesforum Barcelona on 7th and 8th February. Come and meet us! All Gamesforum events feel like you’re hanging out with smart friends. You learn something and you enjoy their company. That’s why we’re excited to be involved...

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Meet us at PG Connects London 2024

Meet us at PG Connects London 2024

Meet Team AdInMo at PG Connects London on 22nd-23rd January 2024! We're super excited to be heading to The Brewery next week for Pocket Gamer Connects London. It's going to be an epic start to events in 2024, and we can't wait to meet up with our industry pals and dive into all things ad...

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Team AdInMo’s Top 10 Favourite Mobile Games in 2023

Team AdInMo’s Top 10 Favourite Mobile Games in 2023

This year, Team AdInMo’s annual debate about our favourite mobile games was more heated than ever! 2023 saw plenty of hot new titles being released including Final Fantasy VII Ever Crisis and Teenage Mutant Ninja Turtles: Shredder’s Revenge but were they good enough to replace our classic heroes? ...

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