Case Study: Breast Cancer Charity
InGamePlay Campaign with Walk the Walk
UK breast cancer charity Walk the Walk partnered with AdInMo to promote its annual fundraising event the MoonWalk and education initiative Men Get Breast Cancer Too.
The campaign goals were focused on reaching new and younger audiences as well as raising awareness of male breast cancer. The UK cross-genre campaign featured two InGamePlay creatives and demonstrated an overall uplift of 8% in awareness among 18 – 34 year-olds.
AdInMo and Walk the Walk partnered with On Device Research to measure the brand impact of the campaign.
And if you’re an IAB member you can also watch the Chief Executive & Founder of Walk the Walk chatting to AdInMo’s CEO & Co-Founder Kristan Rivers: Click Here!
More…
October Developer Shoutout
Each month we want to give kudos to our developer community. Mobile games development is a fine balance between designing the best games, keeping players happy and paying the bills. We get it. These are the developers pioneering the use of immersive ads in their games...
Meet AdInMo at the HyperCasual Games Conference 2021
We are back and looking forward to the HyperCasual Games Conference. We've got some great sessions throughout the event and the AdInMo sales & design teams will be available to chat about all things InGamePlay. Thursday Session - 8:30 - 9 AM BST - Designing InGame...
Don’t Lose Players. Rethink Your Monetization Strategy.
More...