Developers want ads that don’t piss players off!

Developers want ads that don’t piss players off! Our CTO Chris Wright recently took part  in a fireside chat at Pocket Gamer Connects to discuss the potential of InGamePlay brand advertising. He was joined by Hannes Hultgren, CSO at Impact Unified and the discussion...

Mobile Games in a Data Democracy

Mobile Games in a Data Democracy As technology advances, the role that data plays in game development, particularly for mobile games, has grown to the point where it cannot be ignored; It’s as integral to success in the current climate as any other aspect of...

Playing cards? Drinks cans? Balls? Where will your in-game ad go?

Playing cards? Drinks cans? Balls? Where will your in-game ad go? Interview with Chris Wright, CTO at AdInMo When thinking about contextual mobile game ads, developers have to answer one fundamental question: where should the ads go? There are some obvious answers. If...

InMobi – the time is right for ‘mobile product placement’

InMobi – the time is right for ‘mobile product placement’ Interview with David DiAngelo, VP of marketplace development at InMobi Anyone who has seen the movie Castaway will know what product placement is. Tom Hanks stars as a FedEx employee. He flies...

The Beautiful Chaos of Modern Mobile Games

The Beautiful Chaos of Modern Mobile Games Pocket Gamer’s 2021 Mobile Games Awards ceremony was home to a surprising number of firsts. It marked the first digital version of the ceremony, past instalments being more traditional physical awards shows, and the first...