More Hyper than Casual: The Changing Face of Hyper Casual Games

More Hyper than Casual: The Changing Face of Hyper Casual Games Featured Images, Left to Right: Fat 2 Fit! (VOODOO, 2021), Count Masters (Freeplay, 2021),  and Run of Life (VOODOO, 2021)   If you’re involved in the mobile games industry, then you won’t have been...

Player Insights 2021

Player Insights 2021 What do players really think about ads in mobile games? In conjunction with Pocketgamer.com we decided to find out! Whilst advertising is accepted by consumers if they want to play the games they want for free, the number of ads and different ad...

Developers want ads that don’t piss players off!

Developers want ads that don’t piss players off! Our CTO Chris Wright recently took part in a fireside chat at Pocket Gamer Connects to discuss the potential of InGamePlay brand advertising. He was joined by Hannes Hultgren, CSO at Impact Unified and the discussion...

Mobile Games in a Data Democracy

Mobile Games in a Data Democracy As technology advances, the role that data plays in game development, particularly for mobile games, has grown to the point where it cannot be ignored; It’s as integral to success in the current climate as any other aspect of...