Don’t Lose Players. Rethink Your Monetization Strategy.
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Playing cards? Drinks cans? Balls? Where will your in-game ad go?
Interview with Chris Wright, CTO at AdInMo When thinking about contextual mobile game ads, developers have to answer one fundamental question: where should the ads go? There are some obvious answers. If it's a racing game, create some trackside banners and put them...
March Developer Shoutout
Each month we want to give kudos to our developer community. Mobile games development is a fine balance between designing the best games, keeping players happy and paying the bills. We get it. These are the developers pioneering the use of immersive ads in their games...
InMobi – the time is right for ‘mobile product placement’
Interview with David DiAngelo, VP of marketplace development at InMobi Anyone who has seen the movie Castaway will know what product placement is. Tom Hanks stars as a FedEx employee. He flies on a FedEx plane. He opens a lot of FedEx packages. This is a particularly...