How Hybrid Monetization Is supercharging the IPL Cricket Season
As the excitement of this year’s Indian Premier League (IPL) grips millions of fans around the world, mobile cricket games are leveraging InGamePlay to benefit from a surge in player engagement and drive higher monetization.
AdInMo’s sports portfolio includes the app stores’ top cricket titles and our developer community are unlocking new revenue streams with our InGamePlay Hybrid Monetization tools to level up their monetization strategy this season.With fans spending more time in-game during the IPL, developers are seeing an average ARPDAU uplift of 77% since the season started last month. Here’s some examples of what’s driving revenues.
IAPBoost™ bowls over Sachin Saga Cricket Champions
The team at Jet Synthesys strategically placed IAP promotions on the scoreboard during gameplay and in the menu screen, trialling a mix of starter and gem packs, plus subscription. The results speak for themselves: overall daily in-game revenue increased by 134%
Ad Monetization Manager, Siddharth Pradhan, from Jet Synthesys said “IAPBoost is a great way to utilize all in-game placements as part of our commitment to hybrid monetization. The tool’s flexibility will allow us to understand what IAP campaigns work best in-game and help drive LTV.”
Expanding the Cricket Universe with CROSSPromo
The World Cricket Championship series launched by Nextwave Multimedia (a subsidiary of Nazara Technologies) in 2011 is one of the most popular mobile cricket game franchises globally. There are now four games in the franchise and that’s why Nextwave is using AdInMo’s CROSSPromo tool to keep fans engaged across the ecosystem.
The InGamePlay placements for WCC games are woven into the game environments immersively: from player walk-outs and replay screens to pitch-side hoardings and sponsored scoreboards. The CROSSPromo campaign can use the InGamePlay Magnifier to enhance the player experience and drive higher CPIs.
It’s like you’re in the stadium
The flagship title King of Cricket game from All Star Games seamlessly blends in-game ads into the gameplay. Life-size billboard hoardings line the sides of the pitch enhancing the realism of the match.
These placements don’t just look great—they also maintain player immersion and boost monetization performance. It’s the perfect example of how non-disruptive advertising can be both effective and enjoyable for players.
Why Hybrid Monetization Wins
Whether it’s boosting IAP conversion, reducing player churn or increasing ARPDAU, AdInMo’s tools and solutions are helping publishers maximize their revenue opportunity throughout the IPL season.
If you’re a game developer or publisher looking to enhance monetization without compromising player experience, now’s the time to get in the game with AdInMo.
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