Player Insights 2021
What do players really think about ads in mobile games? In conjunction with Pocketgamer.com we decided to find out! Whilst advertising is accepted by consumers if they want to play the games they want for free, the number of ads and different ad formats can have a detrimental effect on the player experience. Here are some of the key takeaways.
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Meet us at DMEXCO 2023
Team AdInMo are heading to DMEXCO. Next stop on the AdInMo event tour is the beautiful city of Cologne for DMEXCO 2023; the hottest digital marketing & advertising showdown in Europe. If you're attending the event, we'd love to connect and chat about all things...
InSideInGameInSights with Valerio Sudrio, Director of Product Management at Usercentrics
GDPR has been around for a while now, but often remains the domain of DPOs, lawyers and marketing types. However, understanding data protection regulatory frameworks and managing user consent is also a crucial aspect of app monetization. Episode 5 of...
Meet us at PG Connects Helsinki 2023
Next stop for Team AdInMo is Helsinki on 12th to 13th September. We've just about recovered from Gamescom in time to pack our bags for PG Connects Helsinki 2023. As always we're looking forward to rubbing shoulders with top industry experts & thought leaders and...