InGamePlay Genre Guide
InGamePlay brand advertising is a useful monetization strategy for any free-to-play mobile game. Non-interruptive ads don’t break player immersion and become part of the actual gameplay.
But that doesn’t mean there is a one-size fits all implementation strategy across different game genres.
This guide takes a deep-dive genre by genre at in-game advertising best practices and provides useful tips for optimizing your monetization strategy and ad placement integrations depending on your game’s genre.
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How Hybrid Monetization Is supercharging the IPL Cricket Season
As the excitement of this year’s Indian Premier League (IPL) grips millions of fans around the world, mobile cricket games are leveraging InGamePlay to benefit from a surge in player engagement and drive higher monetization. AdInMo’s sports portfolio includes the app...
Meet us at HIT Games Berlin 2025
Team AdInMo are super excited to be heading to Berlin for the HIT Games Conference on 24th–25th April. As part of our ongoing mission to help game developers and publishers innovate their hybrid monetization strategies , we’ll be participating in the roundtable...
Game Makers Are Doubling Down on Hybrid Monetization – Here’s Why
Key takeaways from our recent Gamesforum "Mobilize and Monetize" podcast discussing how in-game is driving monetization evolution.The Shift Towards Hybrid Monetization According to AdInMo and Gamesforum's report, 72% of game developers were planning to advance a...