InGamePlay Genre Guide

InGamePlay brand advertising is a useful monetization strategy for any free-to-play mobile game. Non-interruptive ads don’t break player immersion and become part of the actual gameplay. 

But that doesn’t mean there is a one-size fits all implementation strategy across different game genres. 

This guide takes a deep-dive genre by genre at in-game advertising best practices and provides useful tips for optimizing your monetization strategy and ad placement integrations depending on your game’s genre.

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Meet us at Gamesforum Cyprus 2024

Meet us at Gamesforum Cyprus 2024

We just couldn't miss Gamesforum's first ever event in Cyprus on 11th April.  The Gamesforum community always brings together the best in ad monetization and we’re delighted to be part of their inaugural event in Cyprus with its vibrant publisher ecosystem.Innovation...

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Introducing Immersive In-Game Audio Ads

Introducing Immersive In-Game Audio Ads

In the fast-evolving landscape of digital advertising, innovative and non-intrusive formats are becoming increasingly sought after by both brands and developers. InGamePlay audio ads are available as an exciting new feature of our latest SDK release.  In this video...

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