AdInMo launches InGamePlay SDK 3.0 with Clickable Ad Units
Team AdInMo are excited to announced the beta release of its InGamePlay SDK 3.0.
InGamePlay 3.0 builds on AdInMo’s existing tech stack which offers multi-format non-interruptive immersive advertising. The latest SDK launches clickable in-game ad unitsdesigned with the player experience at the forefront, driving better monetization for free-to-play developers and higher engagement for advertisers.
One of the unique ways AdInMo’s SDK drives intentional clicks is through the ‘InGamePlayMagnifier’, which spotlights an advert within the game environment to improve its viewability.
The SDK also features customisable visual options, such as a glowing or pulsing placementborder to signify to the player whether an ad is clickable. Gameplay is not affected because the game is paused as soon as the player chooses to interact with the ad, and then is frictionlessly returned to the game.
Players are familiar with the idea that objects are interactive in a game world, AdInMo has harnessed this mechanic to integrate advertising in an immersive and non disruptive way.
Engaging with the advert will always be the player’s choice, making clicks intentional which is highly valuable for both advertisers and developers.
AdInMo CEO and Co-Founder Kristan Rivers, explains:
“Making a game that generates sustainable revenue while still being joyful for players is theperennial balancing act for developers. Our latest SDK offers a frictionless way to increase the effectiveness of in-game advertising without impacting the player experience and crucially gives developers more ways to make money.”
InGamePlay 3.0 SDK utilises AdInMo’s data-led PlayerPersonaFramework™, to target the right player audiences with the right message which could be a brand awareness, direct response or in-app campaign using AdInMo’s new hybrid-monetization solutions.
Kristan Rivers, continues:
“The games industry is gearing up to a future where free-to-play is dominated by hybrid-monetization. Our new clickable ad placements can already be used to advertise a developer’s portfolio in-game with our CrossPromo feature and that’s just the start of AdInMo’s hybrid monetization roll out this summer.”
The new SDK is currently in beta and AdInMo invites all developers to sign up here.
More…
Meet us at Gamescom 2025
AdInMo is heading to Gamescom 2025! Cologne is the place to be this August, and Team AdInMo is excited to be back at Gamescom, Europe’s biggest gaming event. As the global games industry converges in Germany, we’re looking forward to connecting with developers,...
How CROSSPromo helps studios win big with immersive in-game UA & retention
Case Study: Reducing churn in casual and midcore games using contextual CROSSPromo campaignsIn the hyper-competitive mobile games market, studios are rethinking how they approach user acquisition and retention. With CROSSPromo, studios are discovering a smarter, more...
Meet us at Develop: Brighton 2025
Our very own Kristan is swapping his deck chair for the stage at this year's Develop:Brighton. AdInMo CEO and Co-founder, Kristan R|ivers, will be diving into hybrid monetisation strategies with real studio insights and how to design for in-game ads. Session:...