Get the most out of AdInMo’s InGamePlay with the latest tips and resources to help you maximize monetization.
Ensuring Valid Impressions
The first step for InGamePlay success is to ensure your ad placements can serve valid impressions.
There are three key concepts you need to consider when integrating placements:
- Size of placement – the minimum screen coverage is 1.5%
- Time on screen – a valid impression has a minimum on-screen time of 1 second + cooling off time of 5 seconds
- Location – the player’s viewing angle should be no more than 55 degrees and be aware of any objects which may cause occlusion
Our SDK has lots of debugging tools, including a ‘Debug Size Threshold’ tool to help you ensure you are optimizing your placements for monetization (read more here).
These requirements are set out in IAB’s Intrinsic In-Game Measurement Guidelines which were developed in joint collaboration between IAB, IAB Tech Lab, and the Media Rating Council (MRC) to establish updated measurement guidelines for ads that appear within gameplay.
AdInMo was part of this working group and is fully compliant with its recommendations. Read more about why industry standards are so important to accelerate in-game adoption and greater monetization here.
Globally AdInMo has a privacy-first policy when it comes to players’ personal data. We are compliant with TCF v2.0 of IAB Europe’s Transparency & Consent Framework and listed on the Global Vendor List. To maximize your monetization in European markets you will need to make sure you are passing user consent correctly.
Our recommendation is to use a Consent Management Platform (CMP) to help you manage how you collect and manage personal data in your games. A CMP enables you to pass the required TCF2 string for European traffic.
More information on managing User Consent via AdInMo’s SDK using the AdinmoManager is available here.
App.ads.txt helps the advertising industry combat fraud. It allows developers to identify themselves as the legitimate owner of a game. Keeping your game’s app-ads.txt up to date means AdInMo’s advertising network will be able to send you more traffic and maximize monetization.
For more information on app-ads.txt, click here.
Design Integration Guide
If you’re not sure about where best to place ads in your game, check out our Design Integration Guide V3, published by our in-house design team, to help you optimize your ad placements.
It walks you through how to start placing InGamePlay brand ads in your games and includes the practical basics of this exciting ad category as well as lots of tips and techniques, based on Game Design theory, to optimise your implementation.
You can also view a video version of the guide on our Youtube Channel.