A History of In-Game Advertising and Why They Just Work
Back in 2008 WIRED published an article titled “Why In-Game Ads Just Won't Work”, exploring why in-game advertising would eventually become “...a thing of the past.” As CEO and co-founder of an...
Game Spotlight: Virtual Droid 2 from Castry Games
In Virtual Droid 2, Castry Games showcases the potential of a mobile Metaverse in a game that lets players immerse themselves in a range of zones and interact with others online. Here, we discuss...
Game Spotlight: Pixel Strike 3D from Vulcron
Canadian developer Vulcron has been successfully monetizing its retro-inspired FPS Pixel Strike 3D with InGamePlay ads for nearly year now. So we asked the team at Vulcron to tell us about their...
AdInMo and NumberEight announce partnership to advance mobile in-game advertising addressability
Adtech partnership based on privacy-first approach to ad targeting. AdInMo and on-device contextual intelligence platform NumberEight have announced at Gamesforum Barcelona to drive privacy-first...
Pocket Gamer Connects London
Team AdInMo can't wait to be back at The Brewery again - the iconic home of Pocket Gamer Connects London. The team will be there in force, look out for the orange t-shirts! Our CEO Kristan Rivers...
Meet us at Gamesforum Barcelona
It's great to be attending live events again and what better place to start than beautiful Barcelona where Gamesforum hosts it’s latest summit on Thursday 10th February? As part of Gamesforum...
Apex Mobile Media and AdInMo forge partnership to accelerate in-game advertising adoption
In-app adtech provider has partnered with UK based AdInMo to bring in-game advertising to its Canadian clients. InGamePlay brand advertising platform AdInMo and Apex Mobile Media, a leader in mobile...
Game Spotlight: Gumslinger from Itatake
Swedish developer Itatake were 2021 winners of Google Play’s Indie Games Festival with Gumslinger: a gummy sweet inspired PVP shootout. In this first post in our new Game Spotlight Series, we chat...
Immersive in-game advertising campaign promotes Doctor Who: Worlds Apart NFT Drop
We are excited to announce our partnership with Reality Gaming Group to promote the launch of its third drop of Doctor Who: Worlds Apart non-fungible tokens (NFTs). Doctor Who: Worlds Apart is an...
.png "Personalization, Play-To-Earn and the obligatory Metaverse. Our CEO Kristan Rivers looks at the year ahead.")
Personalization, Play-To-Earn and the obligatory Metaverse. Our CEO Kristan Rivers looks at the year ahead.
The start of a new year demands obligatory predictions, and it’s inspiring to reflect on what the tech world will bring us in 2022 having just been at CES in Las Vegas, the annual tech barometer of...
December Developer Shoutout
Each month we want to give kudos to our developer community. Mobile games development is a fine balance between designing the best games, keeping players happy and paying the bills. We get it. These...
Team AdInMo’s Top 10 Mobile Games of 2021
While it hasn't been a great year for much, 2021 has been a great year for games, particularly in the world of mobile. From exciting new releases, to revisiting the classics, there was something for...
Media is Evolving! How a Transmedia Approach can Supercharge Content
The Modern Crucible of Content In today's modern entertainment world, the borders between mediums are starting to fade away. The mass adoption and expansion of the internet has had a homogenizing...
November Developer Shoutout
Each month we want to give kudos to our developer community. Mobile games development is a fine balance between designing the best games, keeping players happy and paying the bills. We get it. These...
First Time User Experience: Why it Matters, and How to Get it Right
You only get one chance to make a good first impression; this statement is just as true for a mobile game as it is for yourself! It’s something that every developer knows, and yet tutorials...