Beyond Banner Ads Part 2: In-game ads in Match 3D Games
Continuing our expert series, AdInMo Advisor Tiffany Keller puts monetization theory into practice with a case study on Hexa Sort by Applovin’s Lion Studios. Hexa Sort by Lion Studios, a part of...
Beyond Banner Ads: Part 1
In this new series, monetization expert and AdInMo Advisor Tiffany Keller gives a masterclass in monetization theory with insightful use cases how in-game formats drive player engagement I’ll be...
Transforming in-game advertising for mobile games with AdInMo
Imagine an in-game ad experience that improves gameplay rather than interrupting it. That’s the goal of the new partnership between SuperScale and AdInMo. Together, we are working to redefine...
72% of Mobile Games Makers Adopting Hybrid Monetization Model
Industry survey on in-game monetization looks at how free to play publishers and developers are adapting to changing marketing conditions We've just published the results of its industry survey*...
Frameplay, Adverty and AdInMo unveil groundbreaking in-game advertising partnership
In-game advertising innovators unite to offer unmatched scale and access through Frameplay’s new exchange Frameplay, Adverty, and AdInMo have united to create a groundbreaking preferred partnership...
Meet us at Gamesforum London 2024
Meet Team AdInMo at one of our favourite games industry events, Gamesforum London Gamesforum returns to London in September where AdInMo will be previewing the results of our industry study on...
Meet us at DMEXCO 2024
In-game advertising at DMEXCO. Cologne EXPO Centre Team AdInMo is off to the beautiful city of Cologne for DMEXCO 2024; the hottest digital marketing & advertising showdown in Europe. On on...
AdInMo launches InGamePlay SDK 3.0 with Clickable Ad Units
Team AdInMo are excited to announced the beta release of its InGamePlay SDK 3.0. InGamePlay 3.0 builds on AdInMo’s existing tech stack which offers multi-format non-interruptive immersive...
The Future of In-Game Advertising
We’re inviting all free-to-play publishers and developers to sign up to our developer programme for early access to the AdInMo’s InGamePlay SDK 3.0 New features include clickable ad units and hybrid...
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PG Mobile Game Awards 2024
Nominated again! Please help us win this year🤞 Please be kind to the good guys of in-game advertising and take 1 minute to vote for us in the Pocket Gamer Mobile Game Awards, Best Advertising &...
Gaming shines on La Croisette: A CEO’s week at Cannes Lions
Walking up and down the perennially sunny La Croisette last week I was really excited about how this year’s Cannes Lions 2024 truly spotlighted the marketing industry's increasing focus on gaming as...
Trend or Table-stakes? Have your say on the future of Hybrid Monetization in Gaming
AdInMo Advisor Tiffany Keller shares her views from her career at the intersection of game development and in-game advertising on the evolution of monetization trends. We want to hear your views as...
AdInMo Developer Shoutout
Check out these top-notch mobile games that are turning in-game advertising into an art form! InGamePlay integrations from NOXGAMES, Promotion Software and Smokoko are visual proof ads can actually...
Five things we’re looking forward to in Cannes
Team AdInMo is heading to Cannes Lions. The ultimate FOMO event for the advertising world and celebration of creativity. 1. We can’t wait to see the shortlist for this year’s Entertainment...
Developers must diversify monetization to survive
Following the release or our latest multi-format InGamePlay SDK, PocketGamer.biz, spoke to Kristan Rivers about why we’ve added rewarded and audio ads and what this means to changing landscape of...