Our Story
AdInMo was founded in 2017 in the home of games development Austin, Texas with one clear ambition: to make the advertising in games less sh*t…! In late 2019, we set up our HQ in Edinburgh, Scotland, the data capital of Europe to unlock the true potential of personalized in-game advertising for players, developers and advertisers alike. Today, Team AdInMo is a fully distributed global team committed to always follow three guiding principles to make InGamePlay a great experience for everyone.
Keep Players Playing
Give developers choice & control
Connect advertisers with relevant audiences
Immersive ads that add value
New monetization solutions
Data-driven targeting and metrics
Pioneering Change
Both the games and advertising ecosystems are facing big changes. Regulators and consumers alike demand greater privacy. Developers are under pressure from soaring user acquisition costs and ad fatigue that drives churn. Advertisers want more value from their media spend and need to be able to measure attention and engagement. In-game advertising is pioneering change now offering
Next Level
We’re on a mission to make in-game advertising a scalable programmatic media channel. Data is at the heart of our approach. It’s not about tracking (we’re glad IDFA went away and that cookies are next); it’s about creating targeted brand experiences for diverse player personas based on contextual targeting, mapping behavioural data and proprietary signals.
Always privacy first
More player agency
Greater brand relevancy
More…
Meet us at Gamescom 2025
AdInMo is heading to Gamescom 2025! Cologne is the place to be this August, and Team AdInMo is excited to be back at Gamescom, Europe’s biggest gaming event. As the global games industry converges in Germany, we’re looking forward to connecting with developers,...
How CROSSPromo helps studios win big with immersive in-game UA & retention
Case Study: Reducing churn in casual and midcore games using contextual CROSSPromo campaignsIn the hyper-competitive mobile games market, studios are rethinking how they approach user acquisition and retention. With CROSSPromo, studios are discovering a smarter, more...
Meet us at Develop: Brighton 2025
Our very own Kristan is swapping his deck chair for the stage at this year's Develop:Brighton. AdInMo CEO and Co-founder, Kristan R|ivers, will be diving into hybrid monetisation strategies with real studio insights and how to design for in-game ads. Session:...