AdInMo In Game Advertising New Recruitment

AdInMo Strengthens In-Game Ops Team

AdInMo hires former Viacom and Gameloft executives. We’re delighted to announce two new members of Team AdInMo as part of our scale-up plans.  Reece Eaton joins as Ad Operations Director and will work with AdInMo’s global demand partners including InMobi, Pubmatic and Yahoo! to help monetize its global mobile games inventory. Reece brings a wealth of cross-sector and cross-media ad operations experience to the team having spent over 10 years at Viacom’s ad operation team, followed by diverse roles across the digital advertising ecosystem including managing publisher integrations within the...

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Hyper Games Conference 2021

Meet AdInMo at the HyperCasual Games Conference 2021

We are back and looking forward to the HyperCasual Games Conference. We've got some great sessions throughout the event and the AdInMo sales & design teams will be available to chat about all things InGamePlay. Thursday Session - 8:30 - 9 AM BST - Designing InGame Ads and why they are perfect for hyper casual games. Our resident Head of Game Design,  Nathan Ball, will be sharing best practice recommendations for developers looking to integrate in-game advertising into their games. Imagine if you could have the best of both worlds: Strong monetization and ads that don’t annoy your...

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Meet Team AdInMo at Gamesforum London

Team AdInMo is really excited to be attending Gamesforum London IN PERSON! We’re looking forward to connecting with industry peers for a focused day of discussion on mobile game ad monetization.  Our CEO Kristan Rivers will be part of one of the key discussions of the day: Ad Monetisation in a Post IDFA Era and how InGamePlay advertising is helping publishers and developers with new monetisation. Panel session from 14:00 - 15:00 with AdInMo, Tap Nation, N3twork and Luna Labs discussing the following: Shared experiences post iOS 14.5 Latest Trends from Mediation platforms and advice on...

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AdInMo Job Vacancies

Team AdInMo is on a Mission

Team AdInMo is on a mission to make brand advertising experiences in mobile gaming better for all stakeholders - developers, advertisers and most importantly players. We're looking for new blood in both our tech and commercial teams to help us on our journey to scale our InGamePlay adtech and join a team where everyone shares this common goal and passion.  From sales to AdOps and platform development, join the AdInMo team if you’re interested in a role that  ✅ Puts you at the heart of one of the hottest ad monetization trends in gaming  ✅ Encourages continuous learning  ✅ Promotes a fun...

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Breast Cancer Awareness In-Game Ad Campaign

InGamePlay breast cancer awareness campaign targets young and male mobile gamers

UK cancer charity Walk the Walk's in-game advertising campaign sees 58% take or plan to take action, with a 24% increase in likelihood to donate among male audience AdInMo, the InGamePlay brand advertising platform, has published the results of a mobile in-game advertising campaign by Walk the Walk, aimed at reaching new and younger audiences as well as raising awareness of male breast cancer. The UK campaign featured two InGamePlay creatives, one promoting the charity’s annual MoonWalk event and an educational message ‘Men Get Breast Cancer Too’ and demonstrated an overall uplift of 8% in...

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Designing for InGamePlay Brand Ads

Designing for InGamePlay Brand Ads

Download V2.0 of our Integration Guide AdInMo’s InGamePlay brand ads are seamlessly integrated into mobile games. Crucially our ads are click-free which means they don’t interrupt gameplay and actually help player retention. It’s a great incremental monetization channel that keeps players (and designers) happy. The Integration Guide V2.0 is written by our in-house Game Designer, for Game Designers. It walks you through how to start placing InGamePlay brand ads in your games and includes the practical basics of this exciting new ad category as well as lots of tips and techniques based on game...

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Meet AdInMo at Pocketgamer Connects Digital #7

Meet AdInMo at Pocketgamer Connects Digital #7

Sadly not in London, but we're still looking forward to Pocketgamer Connects Digital #7. We've got some great sessions as part of the Growth Track and the AdInMo sales & design teams will be available all week to chat about all things InGamePlay. Monday 12th July is Growth Track Day Session 1 - 9.30AM Superstar Speed Panel Rethinking InGame Advertising Our very own CEO Kristan Rivers will be chatting to senior execs Rovio and Publicis to hear how they are exploring the opportunities and challenges of InGamePlay brand advertising. It’s time to rethink In-Game Advertising. Traditional ad...

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Walking the Walk of Mobile InGame Advertising

Walking the Walk of Mobile InGame Advertising

On Wednesday 9th June we will be previewing the results of recent InGamePlay brand advertising campaign with breast cancer charity Walk the Walk to IAB members as part of IAB UK's Gaming Week. We're honoured to be joined by the CEO of the charity Nina Barlough CBE along with our research partners On Device Research. AdInMo's workshop takes a deep-dive into a mobile campaign by breast cancer charity Walk the Walk. The non-interruptive nature of AdInMo's InGamePlay advertising makes the brand part of the gaming experience. Covering targeting, creative and measurement, the session looks at the...

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Vulcron and AdInMo partner to monetize mobile multiplayer game

Vulcron and AdInMo partner to monetize mobile multiplayer game

Developers of hit first person shooter Pixel Strike 3D release Android and IOS updates featuring InGamePlay brand ads. AdInMo, the mobile InGamePlay™ brand advertising platform, today announced a deal with Vulcron to integrate InGamePlay brand ads in its hit multiplayer first person shooter Pixel Strike 3D. AdInMo’s native in-game ad units blend seamlessly with Vulcron’s 3D game environment to programmatically serve click-free ads which do not interrupt gameplay and provide Vulcron incremental monetization for its free-to-play game. Vulcron who specializes in First Person Shooters has...

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AdInMo & SmartyAds partnership connects programmatic buyers to InGamePlay brand advertising opportunities

AdInMo & SmartyAds partnership connects programmatic buyers to InGamePlay brand advertising opportunities

Advertisers of SmartyAds can now access AdInMo’s global mobile games ad inventory across all Smartphone devices to better engage the hard-to-reach Gen-Z and Millennial audiences.  We recently announced a new partnership with a global programmatic advertising ad tech provider, SmartyAds. This collaboration will connect programmatic buyers around the world to exclusive audiences via mobile games. Deeply integrated at the game design level, AdInMo’s non-intrusive InGamePlay brand advertising units blend seamlessly with the game experience, allowing brands to interact with players in an...

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AdInMo SDK launches on the Unity Asset Store

AdInMo SDK launches on the Unity Asset Store

New Design Clinic invites developers to benchmark InGamePlay Brand Advertising monetization potential AdInMo’s InGamePlay™ brand advertising SDK from is now available to all mobile game creators via the Unity Asset Store, the global marketplace where game developers source third party assets, tools and services. Designed by game developers for game developers, AdInMo’s Unity SDK integration is a simple UNITY texture replacement that enables mobile game developers to earn incremental revenue placing InGamePlay brand advertising. The lightweight SDK is 100% dedicated to mobile with Android and...

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Connecting DOOH advertisers with mobile gaming audiences

Connecting DOOH advertisers with mobile gaming audiences

Partnership extends Lemma’s online Digital Out Of Home network into mobile games and boosts AdInMo’s reach in key Asian gaming market  AdInMo, the InGamePlay™ brand advertising platform, today announced a partnership with Lemma, the largest programmatic Digital Out of Home Network (DOOH). The integration of the two platforms extends the reach of Lemma’s international network of DOOH screens into mobile games. It creates a new ad category through which Lemma’s brand advertiser clients can programmatically target premium gaming audiences across all game genres, through non-intrusive in-game...

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InMobi and AdInMo Partner to Connect Brands and Mobile Gamers

InMobi and AdInMo Partner to Connect Brands and Mobile Gamers

Integration enables advertisers to reach premium mobile gaming audiences with AdInMo’s immersive brand ads AdInMo, the mobile InGamePlay™ brand advertising platform, has announced a partnership with global mobile advertising giant InMobi. Technical integration of the two platforms has been completed and the partnership will enable InMobi to directly offer InGamePlay brand advertising supply to its buy-side clients. The deal will extend its category offering to reach and engage with premium gaming audiences through non-intrusive in-game ads. AdInMo’s ad units blend seamlessly with the game...

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AdInMo strengthens its senior team with COO and VP Engineering appointments

AdInMo strengthens its senior team with COO and VP Engineering appointments

AdInMo strengthens its senior team with COO and VP Engineering appointments   AdInMo, the InGamePlay™ brand advertising platform, today announced two senior appointments, with Joanne Lacey joining as Chief Operating Officer and Konstantine Rybnikov as VP Engineering. As well as overseeing operations at AdInMo, Lacey will be responsible for driving awareness of the mobile adtech company and help deliver the company’s commitment to enabling a developer-first monetization channel. She will also lead AdInMo’s industry engagement programme working with advertisers and other stakeholders to...

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