Executive Team & Board Directors
Chris Wright
Non-Executive Director
Nick Button-Brown
Non-Executive Director
Alex Carloss
Non-Executive Director
Executive Team
Kristan Rivers
CEO & Co-founder
Why did you found AdInMo?
My career at Apple, Paramount Pictures and various games developers taught me the power of storytelling through digital media and its unlimited potential for brands. I also lived in China and Asia as mobile became the primary internet portal for hundreds of millions of people. The opportunity to combine two media and tech trends to create better brand experiences is why I founded AdInMo.
What do you love about in-game advertising?
What’s your favourite game?
I’m always downloading new games and my favourite games tend to be casual sports or puzzle games that are easy to “snack” – playable in a few minutes here and there within my schedule. However, my favourite game of all time is GTA5; the expansiveness of the game map creates a totally immersive world. Non-Stop Pop is the one playlist my family and I can all agree on.
Joanne Lacey
COO
Role
I joined AdInMo as COO in late 2020 to team up with former colleagues Kristan and Chris. I’ve worked with the guys at three games industry start-ups where each company successfully navigated the rollercoaster with three exits. As COO, my responsibilities at AdInMo are diverse like the audiences in-game advertising reaches. I was appointed to the board in 2022.
What you love about in-game advertising?
The reason I joined AdInMo was the genuine vision and commitment to improve the player experience. Ad monetization has become a sophisticated and complex ecosystem, but the player got a little lost in that journey. Immersive ads that don’t break gameplay and focus on brand engagement make the ad format game changing (pun intended).
What’s your favourite game?
In my 20+ years career in the mobile games industry I’ve worked with some of the biggest publishers and games franchises, but my heart will forever be with Bub and Bob from the classic arcade game Puzzle Bobble.
Richard Brindley
CPTO
Role
As Chief Product & Technology Officer my job is to help innovate and oversee the development of full tech stack and immersive in-game advertising products to meet the needs of both advertisers and mobile game developers while delivering the best in-game brand experience for players.
What you love about in-game advertising?
As an avid gamer I strongly believe that having an engaging rather than interruptive in-game advertising experience is fundamental to retain both users and drive advertising revenue. Gamers understand that advertising is part of the value chain of free-to-play games, but need an engaging and rewarding experience to make it worthwhile.
What’s your favourite game?
I have always been a big fan of RPG / RTS games, and my favourite series of all time is the SpellForce series of games. I’m also a huge fan of the Half-Life and Fallout series, as they’ve always pushed the boundaries of graphics and gameplay. On the mobile side I spent way too much time playing PvZ when it first came out.
John Rankin
CRO
Role
John is a serial international entrepreneur, with over 20 years of success stories in start-up and commercial growth, spanning digital media, mobile technology and mobile games.
With 3 successful exits in 2016 for a total of $1.4bn, as part of the founding teams of Smaato and Outfit 7 and Vieworks.
What do you love about in-game advertising?
The passive nature and design of in-game advertising really harnesses messaging at volume to diverse and hard to reach audiences without harming the entertainment experience.
What’s your favourite game?
Speed ball 2 (bitmap brothers). Incredibly fast, short game times, hyper competitive. And a good measure of Rugby style violence which reminds me of real life.
Board Directors
Chris Wright
Non-Executive Director
Bio
I’m an investor, board member and technical advisor to AdInMo. I’ve known Kristan for over 20 years and 5 years ago we talked about the idea behind AdInMo.
I’ve been in the games industry since the mid 90’s. Mostly on the tech side, I’ve been a software engineer, producer and CTO. In 2010 I co-founded the game analytics tech start up deltaDNA which was acquired by Unity in 2018 and is now Unity Analytics.
What do you love about in-game advertising?
In-game advertising adds rather than detracts from a game. It makes the game feel more ‘real’; grounding the experience while not interrupting the gameplay and stopping me from playing. What is there not to love?
What’s your favourite game?
I love car racing games, so Burnout 2 Takedown has to be my all time favorite. I’m currently playing Grid Legends and NFS Unbound (obviously), although I still play Forza Horizon 4 because I can drive round Edinburgh in very expensive cars 🙂
Alex Carloss
Non-Executive Director
Bio
Alex has held leadership posts for more than 25 years with best-in-class media and technology businesses. Early in his career, he held positions at The Walt Disney Company, WarnerMedia, Electronic Arts and Metro-Goldwyn-Mayer Studios. At Paramount/Viacom, he launched and helmed the studio’s digital distribution division. From 2011-2019, he worked for Google, steering YouTube’s original programming and partnerships businesses across Entertainment, Sports, News, Family and Gaming verticals globally, leading initiatives that supercharged YouTube’s ecosystem of creators, brands and fans. Since 2019, he has focused on the $100B mobile games category, both as a principal of N3twork Studios as well as blockchain games startup, Forte, where he presently works. Mr. Carloss holds a Master of Arts from the University of Edinburgh, is a recipient of the annual Deloitte Award for Innovation and resides in Los Angeles, California.
What’s your favourite game?
Favorite game. PaRappa the Rapper – because who doesn’t want to be a paper-thin, beanie-wearing puppy rapping his way through life 🙂
Team blog
Who is Team AdInMo? Part 3: Technical Support
Supporting our global developer community is always top of the agenda for Team AdInMo. In the latest installment of the team interviews, we chat with Kiril Rusanov, Technical Support Engineer about helping AdInMo's developer and publisher community monetize with...
Who is Team AdInMo? Part 2: Supply Team
Welcome to the second installment of our team interviews where we lift the hood on what it’s like to work in-game advertising. This time we caught up with Kevin Walsh, an Account Manager in the self-named Supply Squad. Find out how Kevin and the team work with our...
Who is Team AdInMo? Part I: Ad Ops
We may be a tech company, but people are the reason we do what we do: improving the player experience, supporting our developer community and creating great brand experiences for our advertisers. Team AdInMo is at the heart of this and so we chatted to some team...
