For mobile game developers, revenue optimization is of course always top of mind. AdInMo pays developers monthly, based on an impression volume. Our dashboards report several key metrics including eCPM, but when you consider the question “how much additional revenue...

Two new board appointments extend in-game specialists AdInMo’s advertising and adtech expertise   Following its recent investment led by Techstart Ventures,  AdInMo, the in-game advertising platform, today announced the appointments of two further investors...

Job Description – SDK Developer (Unity + Unreal), Full-time / Permanent, Edinburgh   Are you not entertained? Love free-to-play games? Hate all those ads? We do too, and we’re doing something about it!   We are: AdInMo is the leading Dynamic In-Game...

AdInMo appoints ex-delta DNA co-founder Chris Wright as Chief Technology Officer 20th, May 2020, Edinburgh: AdInMo, the programmatic ad platform for video games, has secured a $500K investment round led by Techstart Ventures, a leading investor in start-ups across...

For developers, placing ads in games has historically been an area of headaches and compromises. We all know that traditional in-game advertising sucks; this is exactly why AdInMo offers an alternative solution where the ads placed are non-interruptive, and are...

Amid the Covid-19 crisis, spending on digital gaming has reached record highs of $10.8bn in March 2020 with mobile gaming contributing more than 50% of this total at $5.7bn. This comes as no surprise as many individuals are using gaming as a positive source of...

How Parade Media used AdInMo to get their TV products in front of elusive audiences.   The Problem Like most media companies, independent TV distributor Parade Media relies on a multi-channel distribution strategy to engage those audiences that just don’t watch...

In-game advertising sucks. That’s not news, but it bears repeating. It doesn’t just suck in the same way that, say, dodgy used car salesmen or “cheese-flavored product” do either, where one party profits wildly while the rest of us get shafted. It’s as frustrating for...

TinyBit Studios is a mobile games developer based in Kharkiv, Ukraine’s tech capital. Huge names such as Plarium, Gameloft, and G5 Entertainment have located regional studios in the city - a ringing endorsement of Kharkiv’s deep pool of game development talent.  ...

When traditional digital advertising formats such as video and banner ads first became available within mobile apps, they were seen as game-changers. Giving users the capacity to interact directly with ads via clickthrough and, crucially, giving advertisers the...

In physics, the Observer Effect theory tells us that observing a phenomenon necessarily and inevitably causes that phenomenon to change. This most commonly refers to instruments of measurement interfering with the results of an experiment. In advertising, the ways...

Introduction The value of native advertising lies in its adaptation of tradition. These ads bring the strengths of traditional (and more impactful) advertising formats to game worlds populated exclusively by standard digital formats. Billboards, posters and shop...

Benjamin Disraeli (British Prime Minister 1874–1880) is said to have coined the phrase “There are three kinds of lies: lies, damned lies, and statistics.” Improper use and understanding of statistics can lead to poor marketing decisions. An example of this...

Those of us in the games industry and based in the Americas or Asia have probably attended GDC, but many of these folks I’ve spoken to haven’t yet made it to Germany’s Gamescom. This is partly due the primarily industry focus of GDC (and the great talks there), vs the...

Results from AdInMo’s survey of Digital Natives’ attitudes on mobile game advertising in free-to-play games   Our company, AdInMo, recently conducted a survey which asked a sample of 150 Millenials (19–35 years old) and Gen Zs (≤18 years old) living in the US and...