February Developer Shoutout
Each month we want to give kudos to our developer community. Mobile games development is a fine balance between designing the best games, keeping players happy and paying the bills. We get it. These...
Designing the AdInMo developer’s portal with users and usability as our focus
We recently redesigned the AdInMo developer portal to make it easier and smarter to place InGamePlay brand ads in your mobile games. The portal was designed with our users and usability firmly at...
Connecting DOOH advertisers with mobile gaming audiences
Partnership extends Lemma’s online Digital Out Of Home network into mobile games and boosts AdInMo’s reach in key Asian gaming market AdInMo, the InGamePlay™ brand advertising platform, today...
“Gamers are not who brands think they are”
On 18th February our CEO Kristan Rivers will participate in an industry panel hosted by the Mobile Ecosystem Forum looking at the top trends for mobile games in 2021. One of his fellow panellists...
IAB UK Guide to Gaming
An introduction to the world of gaming by IAB UK's Gaming Group We are delighted to be part of IAB UK's Gaming Group who has just launched its Guide to Gaming to help advertisers better understand...
AdInMo CEO joins mobile industry discussion with Activision & Omdia
We're excited to join a fantastic line-up of speakers on 18th February where our very own CEO Kristan Rivers will be chatting about InGamePlay brand advertising as one of the key mobile gaming...
Designing for InGamePlay Brand Ads
Download V1.0 of our Integration Guide AdInMo’s InGamePlay brand ads are seamlessly integrated into mobile games. Crucially our ads are click-free which means they don’t interrupt gameplay and...
Monthly Developer Shoutout
Each month we want to give kudos to our developer community. Mobile games development is a fine balance between designing the best games, keeping players happy and paying the bills. We get it. These...
InMobi and AdInMo Partner to Connect Brands and Mobile Gamers
Integration enables advertisers to reach premium mobile gaming audiences with AdInMo’s immersive brand ads AdInMo, the mobile InGamePlay™ brand advertising platform, has announced a partnership with...
InGamePlay Review #1 H.I.D.E.
H.I.D.E. by GS Game Studio InGamePlay Review is a video series where our in-house Game Designer Nathan Ball takes a look at the games which are using this exciting new ad format in interesting and...
Visible but not annoying. The new rules of in-game advertising
We recently held a virtual roundtable. Our CEO Kristan Rivers joined Niki Chana Publisher Partnerships at Verizon Media, Nathaniel Barker Director of Business Development at Kolibri Games, Julien...
AdInMo strengthens its senior team with COO and VP Engineering appointments
AdInMo strengthens its senior team with COO and VP Engineering appointments AdInMo, the InGamePlay™ brand advertising platform, today announced two senior appointments, with Joanne Lacey joining...
Why mobile will be the key to unlock in-game advertising in 2021
With ad budgets under increased scrutiny in this tumultuous year, mobile advertising has fared well, with a 71% increase in global ad spend year-on-year reported in Q2 2020 - and it’s mobile gaming...
Team AdInMo’s predictions for 2021
It’s that time of year when it’s normal to reflect, wrap-up the year and make the odd prediction (read: wild stab in the dark) for the next year. 2020 has of course been an exceptional year...
It’s going to be the best Christmas ever, for in-game advertising
The ‘golden quarter’ is usually exemplified by retailers and luxury brands throwing huge budgets at extravagant festive ad campaigns. But amid soaring Covid cases, national lockdowns and travel...
