What developers think about InGame Advertising We teamed up with the guys from Pocketgamer.biz to support their annual mobile games developer trends survey. Download our latest paper featuring previously unreleased findings from the study with an exclusive look at the...

Where’s the best place to integrate  in-game brand ads in your own games? This is a multi-layered issue, and the answer will vary greatly based on your specific game, but here are some general best practices that will help you rack up as many impressions as possible!...

Kwalee integrates AdInMo’s InGame Ads into  hyper-casual hit Off The Rails   More than a quarter of mobile game developers plan to start monetizing their free-to-play games with dynamic in-game advertising in the next six months, according to a recent industry...

PG.biz Roundtable: The New Rules Of InGame Advertising   3rd December, 4PM In this year’s Pocketgamer Mobile Games Developer Trend Report new monetization models were named as the number one priority in the 12 months ahead with 46.3% developers citing dynamic...

What a year it’s been! First developers and publishers had to navigate the global pandemic. Then came the IDFApocalypse!   To try to make sense of 2020 and understand what lies ahead, AdInMo has partnered with PocketGamer.biz to bring you the Mobile Games Developer...

For mobile game developers, revenue optimization is of course always top of mind. AdInMo pays developers monthly, based on an impression volume. Our dashboards report several key metrics including eCPM, but when you consider the question “how much additional revenue...

Two new board appointments extend in-game specialists AdInMo’s advertising and adtech expertise   Following its recent investment led by Techstart Ventures,  AdInMo, the in-game advertising platform, today announced the appointments of two further investors...

Job Description – SDK Developer (Unity + Unreal), Full-time / Permanent, Edinburgh   Are you not entertained? Love free-to-play games? Hate all those ads? We do too, and we’re doing something about it!   We are: AdInMo is the leading Dynamic In-Game...

AdInMo appoints ex-delta DNA co-founder Chris Wright as Chief Technology Officer 20th, May 2020, Edinburgh: AdInMo, the programmatic ad platform for video games, has secured a $500K investment round led by Techstart Ventures, a leading investor in start-ups across...

For developers, placing ads in games has historically been an area of headaches and compromises. We all know that traditional in-game advertising sucks; this is exactly why AdInMo offers an alternative solution where the ads placed are non-interruptive, and are...

Amid the Covid-19 crisis, spending on digital gaming has reached record highs of $10.8bn in March 2020 with mobile gaming contributing more than 50% of this total at $5.7bn. This comes as no surprise as many individuals are using gaming as a positive source of...

How Parade Media used AdInMo to get their TV products in front of elusive audiences.   The Problem Like most media companies, independent TV distributor Parade Media relies on a multi-channel distribution strategy to engage those audiences that just don’t watch...

In-game advertising sucks. That’s not news, but it bears repeating. It doesn’t just suck in the same way that, say, dodgy used car salesmen or “cheese-flavored product” do either, where one party profits wildly while the rest of us get shafted. It’s as frustrating for...

TinyBit Studios is a mobile games developer based in Kharkiv, Ukraine’s tech capital. Huge names such as Plarium, Gameloft, and G5 Entertainment have located regional studios in the city - a ringing endorsement of Kharkiv’s deep pool of game development talent.  ...

When traditional digital advertising formats such as video and banner ads first became available within mobile apps, they were seen as game-changers. Giving users the capacity to interact directly with ads via clickthrough and, crucially, giving advertisers the...