What developers think about InGame Advertising

What developers think about InGame Advertising

What developers think about InGame Advertising We teamed up with the guys from Pocketgamer.biz to support their annual mobile games developer trends survey. Download our latest paper featuring previously unreleased findings from the study with an exclusive look at the...

read more
Placing AdInMo Ads – A Designer’s Guide

Placing AdInMo Ads – A Designer’s Guide

Where’s the best place to integrate  in-game brand ads in your own games? This is a multi-layered issue, and the answer will vary greatly based on your specific game, but here are some general best practices that will help you rack up as many impressions as possible!...

read more
Off The Rails… and In The Game

Off The Rails… and In The Game

Kwalee integrates AdInMo’s InGame Ads into  hyper-casual hit Off The Rails   More than a quarter of mobile game developers plan to start monetizing their free-to-play games with dynamic in-game advertising in the next six months, according to a recent industry...

read more
PG .biz Roundtable: The New Rules Of In-Game Advertising

PG .biz Roundtable: The New Rules Of In-Game Advertising

PG.biz Roundtable: The New Rules Of InGame Advertising   3rd December, 4PM In this year’s Pocketgamer Mobile Games Developer Trend Report new monetization models were named as the number one priority in the 12 months ahead with 46.3% developers citing dynamic...

read more
Mobile Games Developer Trends Survey 2020: 10 key takeaways

Mobile Games Developer Trends Survey 2020: 10 key takeaways

What a year it’s been! First developers and publishers had to navigate the global pandemic. Then came the IDFApocalypse!   To try to make sense of 2020 and understand what lies ahead, AdInMo has partnered with PocketGamer.biz to bring you the Mobile Games Developer...

read more
Revenue Optimization: ARPDAU and ImpDAU

Revenue Optimization: ARPDAU and ImpDAU

For mobile game developers, revenue optimization is of course always top of mind. AdInMo pays developers monthly, based on an impression volume. Our dashboards report several key metrics including eCPM, but when you consider the question “how much additional revenue...

read more
We’re hiring an SDK developer

We’re hiring an SDK developer

Job Description – SDK Developer (Unity + Unreal), Full-time / Permanent, Edinburgh   Are you not entertained? Love free-to-play games? Hate all those ads? We do too, and we’re doing something about it!   We are: AdInMo is the leading Dynamic In-Game...

read more
(Un)Reachable Markets

(Un)Reachable Markets

How Parade Media used AdInMo to get their TV products in front of elusive audiences.   The Problem Like most media companies, independent TV distributor Parade Media relies on a multi-channel distribution strategy to engage those audiences that just don’t watch...

read more
Why In-Game Advertising Sucks

Why In-Game Advertising Sucks

In-game advertising sucks. That’s not news, but it bears repeating. It doesn’t just suck in the same way that, say, dodgy used car salesmen or “cheese-flavored product” do either, where one party profits wildly while the rest of us get shafted. It’s as frustrating for...

read more
Developer Case Study – TinyBit Studios

Developer Case Study – TinyBit Studios

TinyBit Studios is a mobile games developer based in Kharkiv, Ukraine’s tech capital. Huge names such as Plarium, Gameloft, and G5 Entertainment have located regional studios in the city - a ringing endorsement of Kharkiv’s deep pool of game development talent.  ...

read more