More Hyper than Casual: The Changing Face of Hyper Casual Games
Featured Images, Left to Right: Fat 2 Fit! (VOODOO, 2021), Count Masters (Freeplay, 2021), and Run of Life (VOODOO, 2021) If you’re involved in the mobile games industry, then you won’t have...
Walking the Walk of Mobile InGame Advertising
On Wednesday 9th June we will be previewing the results of recent InGamePlay brand advertising campaign with breast cancer charity Walk the Walk to IAB members as part of IAB UK's Gaming Week. We're...
May Developer Shoutout
Each month we want to give kudos to our developer community. Mobile games development is a fine balance between designing the best games, keeping players happy and paying the bills. We get it. These...
Player Insights 2021
What do players really think about ads in mobile games? In conjunction with Pocketgamer.com we decided to find out! Whilst advertising is accepted by consumers if they want to play the games they...
April Developer Shoutout
Each month we want to give kudos to our developer community. Mobile games development is a fine balance between designing the best games, keeping players happy and paying the bills. We get it. These...
Developers want ads that don’t piss players off!
Our CTO Chris Wright recently took part in a fireside chat at Pocket Gamer Connects to discuss the potential of InGamePlay brand advertising. He was joined by Hannes Hultgren, CSO at Impact Unified...
Vulcron and AdInMo partner to monetize mobile multiplayer game
Developers of hit first person shooter Pixel Strike 3D release Android and IOS updates featuring InGamePlay brand ads. AdInMo, the mobile InGamePlay™ brand advertising platform, today announced a...
Fireside Chat @Pocketgamer Digital 6: AdInMo and Impact Unified
Join us on 19th April at Pocket Gamer Connects Digital #6 when our CTO, Chris Wright and Hannes Hultgren, CSO from Impact Unified, will be chatting to Dave Bradley from Steel Media to discuss the...
Mobile Games in a Data Democracy
As technology advances, the role that data plays in game development, particularly for mobile games, has grown to the point where it cannot be ignored; It’s as integral to success in the current...
Playing cards? Drinks cans? Balls? Where will your in-game ad go?
Interview with Chris Wright, CTO at AdInMo When thinking about contextual mobile game ads, developers have to answer one fundamental question: where should the ads go? There are some obvious...
March Developer Shoutout
Each month we want to give kudos to our developer community. Mobile games development is a fine balance between designing the best games, keeping players happy and paying the bills. We get it. These...
InMobi – the time is right for ‘mobile product placement’
Interview with David DiAngelo, VP of marketplace development at InMobi Anyone who has seen the movie Castaway will know what product placement is. Tom Hanks stars as a FedEx employee. He flies on a...
The Beautiful Chaos of Modern Mobile Games
Pocket Gamer’s 2021 Mobile Games Awards ceremony was home to a surprising number of firsts. It marked the first digital version of the ceremony, past instalments being more traditional physical...
TinyBit Studios – Annoying ads ‘bite the hand that feeds you’
Interview with Mark Currie, Development Operations Director at TinyBit Studios In a consumer survey by Google, 69 percent of people surveyed said they were motivated to install ad blockers by...
Mobile games trends 2021: key takeaways from MEF’s webinar
AdInMo’s CEO Kristan Rivers recently participated in a industry discussion hosted by MEF and moderated by Omdia’s Senior Games Analyst George Jijiashvili, discussing key trends in mobile games. He...