Create InGamePlay Brand experiences in mobile games.
Engage mobile audiences at their happiest
InGamePlay brand ads connect advertisers with consumers via the mobile games they love. Reach and target diverse player personas of all demographics. Our global inventory is cross-genre from Hyper-Casual to Action and from Fashion to Sports titles; whatever your campaign, there is a player for your brand.
Our click-free ad placements do not interrupt the game like other mobile ad formats. Your campaign is part of the game delivering an authentic brand experience that engages players at their happiest.
InGamePlay Case Study: Breast Cancer Charity
InGamePlay breast cancer awareness campaign targets young and male mobile gamers
UK cancer charity Walk the Walk's in-game advertising campaign sees 58% take or plan to take action, with a 24% increase in likelihood to donate among male audience AdInMo, the InGamePlay brand advertising platform, has published the results of a mobile in-game...
Rovio VP of advertising Jarkko Rajamäki discusses in-game ads approach
As part of our #InGameAdMonth with Pocketgamer.biz we spoke to Rovio’s VP of advertising Jarkko Rajamäki to learn more about the publishing giant's in-game advertising and how developers can take advantage of the new opportunities being created by the format. Rovio...
Rethinking In-Game Advertising: an interview with Saurav Dutta from InMobi
As part of Rethinking InGame Advertising month we take a dive into a PocketGamer.biz interview surrounding the ongoing evolution of in-game advertising with Saurav Dutta, the Director of Product Marketing at InMobi Saurav's insights allow us to find out more about the...
Access the world’s biggest entertainment audience: Mobile Gamers
Global Inventory
Run geo-targeted campaigns using IAB standard ad creatives. Direct or programmatic through your preferred DSP. Support for Deal ID and OpenRTB.
Diverse Audiences
Millions of brand exposure minutes per day. Reach and target different player persons all mobile game genres and territories.
Campaign Measurement
Viewability and brand effectiveness metrics. 100% focused eyeballs on the screen. 3x better recall than interruptive reward video and interstitials.
Brand Safety
Full campaign control by game genre and demographics. Trusted data. GDPR and COPPA compliant. All campaigns are verified.
Case Studies
Read their story
Read their story
