Stay relevant in-game
Advertisers must address changing content consumption patterns and media trends. Games grow and diversify audience reach and intrinsic in-game advertising drive outstanding attention and engagement metrics.
We take a privacy-first approach to target the right audiences with contextual and behavioural targeting. Our cross-genre inventory supports audio, display and video ads that do not interrupt the game, driving higher viewability and attention. InGamePlay ensures your campaign delivers an authentic experience that engages players and drives better outcomes. Available programmatically and as a managed service.
InGamePlay Advertising
Immersive Formats
– Audio
– Display
– Rich Media
– Video
Diverse Audiences
Reach different player personas with enriched contextual and behavioural targeting.
Easy Activation
IAB standard creatives. Programmatic, Direct or Managed Service.
Attention Metrics
Advanced measurement and reporting including Dwell Time and Brand Interaction Minutes.
Access the world’s biggest gaming audience:
Make In-Game part of your Media Plan
Case Studies
Health Foods
Pet Service
Snack Foods
Charity
Soft Drinks
News & Insights
Mobile gaming and advertising predictions 2024/2025
AdInMo’s co-founder and CEO, Kristan Rivers, scored an average of B+ for his 2024 predictions. What does 2025 have in store for mobile gaming and adtech? 2024 Scorecard Player First: games bring back the fun: B+ While there has been a noticeable shift towards...
Frameplay, Adverty and AdInMo unveil groundbreaking in-game advertising partnership
In-game advertising innovators unite to offer unmatched scale and access through Frameplay’s new exchange Frameplay, Adverty, and AdInMo have united to create a groundbreaking preferred partnership in the US and collaborate across key global markets to drive...
AdInMo launches InGamePlay SDK 3.0 with Clickable Ad Units
Team AdInMo are excited to announced the beta release of its InGamePlay SDK 3.0. InGamePlay 3.0 builds on AdInMo’s existing tech stack which offers multi-format non-interruptive immersive advertising. The latest SDK launches clickable in-game ad unitsdesigned with the...