Create InGamePlay Brand experiences in mobile games.

Engage mobile audiences at their happiest

InGamePlay brand ads connect advertisers with consumers via the mobile games they love. Reach and target diverse player personas of all demographics. Our global inventory is cross-genre from Hyper-Casual to Action and from Fashion to Sports titles; whatever your campaign, there is a player for your brand.

Our click-free ad placements do not interrupt the game like other mobile ad formats. Your campaign is part of the game delivering an authentic brand experience that engages players at their happiest.

“Gamers are not who brands think they are”

“Gamers are not who brands think they are”

On 18th February our CEO Kristan Rivers will participate in an industry panel hosted by the Mobile Ecosystem Forum looking at the top trends for mobile games in 2021. One of his fellow panellists will be Jonathan Stringfield, Global Business Marketing from Activision...

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IAB UK Guide to Gaming

IAB UK Guide to Gaming

An introduction to the world of gaming by IAB UK's Gaming Group We are delighted to be part of IAB UK's Gaming Group who has just launched its Guide to Gaming to help advertisers better understand the vast opportunities gaming offers. It's packed with insights from...

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Access the world’s biggest entertainment audience: Mobile Gamers

Global Inventory

Run geo-targeted campaigns using IAB standard ad creatives. Direct or programmatic through your preferred DSP. Support for Deal ID and OpenRTB.

Diverse Audiences

Millions of brand exposure minutes per day. Reach and target different player persons all mobile game genres and territories.

Campaign Measurement

Viewability and brand effectiveness metrics. 100% focused eyeballs on the screen. 3x better recall than interruptive reward video and interstitials.

Brand Safety

Full campaign control by game genre and demographics. Trusted data. GDPR and COPPA compliant. All campaigns are verified.

Case Studies

Read their story

Read their story

Read their story