Game Developer Shoutout

November Developer Shoutout

Each month we want to give kudos to our developer community. Mobile games development is a fine balance between designing the best games, keeping players happy and paying the bills. We get it. These are the developers pioneering the use of immersive ads in their games and reaping the monetization uplift rewards. We salute you!Gumslinger Studio: ItatakeGenre: ActionOS: Android/IOSBounce back in time to the wild, wild west in this squishy take on the classic ‘pistols at dawn’ duel. Choose from a range of Gumslingers, and jump into 64-player tournaments to prove you’re the fastest gum in the...

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First Time User Experience

First Time User Experience: Why it Matters, and How to Get it Right

You only get one chance to make a good first impression; this statement is just as true for a mobile game as it is for yourself!  It’s something that every developer knows, and yet tutorials continue to be a developmental afterthought, often lacking in execution. This can lead to significant losses of both players and revenue. 80-90% of games are abandoned after the first use, due primarily to a bad First Time User Experience (FTUE). That’s a statistic that Kristina Miles, Lead UX Designer at Electric Square, (A Keywords Studio) just isn’t going to stand for. Speaking recently at Develop:...

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Mobile Game Monetization

What will be the Winning Monetization Mix for 2022

I've been reflecting on the great insights shared among games industry peers at the recent PocketGamer.biz roundtable.  Joining me on the panel was:  Tianyi Gu: Newzoo Market Lead Telecom & Mobile ServicesAlex Olthoff: Yodo1 Head of MAS Customer ProductMichal Hablovič: Pixel Federation Ad Monetisation LeadAnton Volynk: SayGames Head of Developer PartnershipsBrian Baglow (Moderator): PocketGamer.biz Managing Editor One aspect that I particularly love about gaming is that unlike every other form of digital entertainment, personalization is built into the experience. Whether changing the...

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Indie Game Developer Interview

Indie Showcase Vlog from Develop: Brighton

While at Develop: Brighton our Head of Design, Nathan Ball, spent plenty of time hanging out at the Indie Showcase, which exhibited some fantastic innovations, ranging from playable abstract art pieces to complex meditations on grief and loss. Check out the full interviews in Nathan’s vlog below, with a quick summary of the featured games.Developer 1: Thomas Waterzooi Team: Studio Waterzooi Game: Please, Touch the Artwork Thomas Waterzooi, a one-man development team, featured his abstract art-inspired puzzle game Please, Touch the Artwork at the event. The game has been on our radar for a...

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Develop: Brighton Game Developer Conference

Back to Reality: Team AdInMo’s Top 3 Moments from Develop: Brighton

With the dark clouds of the pandemic hopefully beginning to clear, last week the UK games industry emerged, blinking, into the sunlight, and Team AdInMo made their way to the bracing beaches to participate in Develop: Brighton 2021.  Always a popular get-together, this year’s Develop felt extra special, if just a little awkward, as everyone remembered how to talk to each other and it didn’t take long for both the expo and conference sessions (and of course the bar) to be buzzing again.  Over three days it was the usual whirlwind of meetings and moments, but for the sake of brevity we’ve...

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Game Developer Shoutout

October Developer Shoutout

Each month we want to give kudos to our developer community. Mobile games development is a fine balance between designing the best games, keeping players happy and paying the bills. We get it. These are the developers pioneering the use of immersive ads in their games and reaping the monetization uplift rewards. We salute you!Stealth Master Studio: SayGamesGenre: ActionOS: Android/IOSIn Stealth Master, the player dons the mask and katana of a master assassin, sneakily slashing their way through floors of henchmen in pursuit of their big targets. SayGames have done a stellar job with their...

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GamesForum Demise of IDFA

Drop the FUD, it is time to move forward with the three C’s

Reflecting on the fantastic discussions and learnings from Gamesforum’s inaugural Laser Series in London (yeah! to live events again, finally), I believe the mobile games industry has been in a period of FUD – Fear, Uncertainty and Doubt, but instead think we need to be flying the flag for Calm, Confidence and Conviction. FUD was originally coined in the days of IBM, Microsoft, and PCs, and referred to strategic negative marketing or propaganda that was often deployed by the incumbents of the industry. The purpose was to keep customers from shifting their allegiance to smaller, nimbler...

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Results of Mobile Games Developer Trends Survey

Download the results of the latest Developer Trends Survey

The one constant in the global games market is change. Very little remains static in a rapidly evolving industry being pushed forward by new technology, new markets, and the seemingly endless demand for new gaming experiences.We are delighted to see (for the second year running) this study identify non-interruptive ad formats as the preferred monetization method that most developers will trial in the upcoming months. Our optimism for the mobile games development industry and the prediction of a bright future haven't changed and 2021 has been an excellent stepping-stone towards the...

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AdInMo Round Table Mobile Game Monetization

PocketGamer Roundtable

What will be the winning monetization mix in 2022? According to the forthcoming 2021 Pocketgamer Mobile Games Developer Trends Survey, a quarter of mobile game developers will try at least one new monetization method in the next six months. Expert speakers will share their insights on why it’s so important to continually evolve your monetization strategy and what they think is the right monetization strategy across different models and game genres. The roundtable will cover trends such as ad personalization, ask how to increase advertising eCPMs and explore increasing developer demand for...

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Design In-Game Ad Placements

Learn How to Design In-Game Ad Placements at PocketGamer Connects Digital #8

Team AdInMo is back at Pocket Gamer Connects this month and our resident Head of Game Design,  Nathan Ball, will be sharing best practice recommendations for developers looking to integrate in-game advertising into their games.How to design in-game ad placements Imagine if you could have the best of both worlds: Strong monetization and ads that don’t annoy your players. InGamePlay brand advertising is served directly into the gameplay itself seamlessly integrated like any other game object. This session walks you through best practices when designing in-game ad placements. Learn about the...

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NFT Enabled Play To Earn Games

Not Just a Game Anymore: Can NFT enabled Play-To-Earn Games transform the Landscape of Work and Play?

To say that the emergence of NFT technology has been a point of contention of late would be selling the story short; you’d be hard-pressed to find anyone without a strong opinion on the topic. It’s a simple idea in principle: NFTs are essentially title deeds made of code, forged on the blockchain, granting legal ownership of digital assets to whoever purchases them. But mighty oaks from tiny acorns grow, and it didn’t take long for this simple idea to be applied to a range of different ventures, some more virtuous than others. One high profile use case has been NFTs for the digital art...

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August Developer Shoutout

Each month we want to give kudos to our developer community. Mobile games development is a fine balance between designing the best games, keeping players happy and paying the bills. We get it. These are the developers pioneering the use of immersive ads in their games and reaping the monetization uplift rewards. We salute you!High School Teacher Simulator Studio: Tap2ViewGenre: SimulationOS: AndroidStep into the sensible shoes of a high school teacher in the aptly-titled High School Teacher Simulator, from Tap2View. Experience the highs and lows of the job as you run lessons, grade tests,...

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Launchpad #5 Top 10 Games

AdInMo’s Top 10 Games from Pocket Gamer Launchpad #5

Ranging from the familiar to the obscure, from the weird to the wonderful, and most things in between, we’ve compiled our 10 favourite games from the latest edition of Pocket Gamer’s Launchpad, an event which showcases new and soon-to-be-released mobile games.10: Behind the Frame Developer: Silver Lining Studio Platform: Android/IOS/PC Release: Coming Soon (August 25th) An interactive narrative experience told through art-based mini-games, Behind the Frame tells the story of a young artist trying to complete her masterpiece, and the elements of everyday life that fill the spaces between....

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Rethinking In-Game Advertising

What do giants of gaming and advertising think about in-game advertising?

We recently hosted a superstar panel at Pocket Gamer Connects Digital #7 where our CEO and co-founder Kristan Rivers chatted to Jarkko Rajamäki, VP of Advertising at Rovio and Marcin Lewandowski, Account Director for Publicis Groupe. InGame Advertising is a new ad format and in order for this to scale for game publishers & developers and advertisers the channel must evolve and requires education of all stakeholders. Below you can read some of the key insights from the guys where the discussion covered everything from contextual relevance, game experience, ad quality, brand safety to...

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The Multi-Faceted Matter of Mobile Monetisation

The Multi-Faceted Matter of Mobile Monetisation

Last month our CTO Chris Wright took part in a lively panel discussion with a stellar cross-section of industry talent at Pocket Gamer Connects Digital #7. The panel was moderated by Dimoso Founder Jacki Vause, and addressed the topic of ‘How to Optimise Revenue and Retention for your games’. This subject was ripe for interesting discussion and debate, and offered viewers a panoramic look at the current state of monetisation in mobile games. The panel consisted of the following industry professionals: Dean Day: Founder and CEO of Greenlight Games - “If you have a good game that retains well,...

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