Game Spotlight: Friendbase from Palderio Creative Labs

Friendbase is a virtual world on Android and iOS. The game’s popularity lies in its core values: inclusion, entertainment, cultural globalization, education and safety. Created by award winning game studio Palderio Creative Labs based in Gothenburg, Sweden,  Friendbase is on a mission to become...

read more

Who is Team AdInMo? Part 5: Product Development

In the next installement of our team interviews we spoke to Product Manager, Herman Khabazov. Herman joined Team AdInMo from hyper-casual games publisher SayGames bringing an insider’s perspective on ad monetization and ideally placed to understand what publishers want from in-game advertising....

read more

Game Spotlight: Horror Hospital 2 from Heisen Games

Horror Hospital 2 is a horror survival game set in an eerie abandoned hospital where a multitude of peril awaits the player.  Created by Heisen Games, it was released earlier this year and is a sequel to the original hit title Horror Hospital from 2016 and has already received over 26 million...

read more

Advertising in a Privacy-first World

Chris Wright, Technical Advisor, AdInMo closed out this year’s Digital Transformation Summit by discussing the shift away from metric-based advertising to a more transactional and experiential model.  This article was written by Graham Turner, Sub Editor for DIGIT News The metaverse has seen its...

read more

Who is Team AdInMo? Part 4: Development

AdInMo’s development team brings together a wealth of mobile game development and adtech expertise. We pride ourselves on our SDK being best-in-class and remind ourselves every single day that our tech is going into someone’s game - so don’t break it! We chatted to James Murphy, one of AdInMo’s...

read more

Interview with Brendan Carney from Asobu

We recently caught up with Brendan Carney, the Founder and CEO of Asobu. Brendan is a digital advertising veteran, including roles at Microsoft and Yahoo charting both the birth of programmatic and the evolution of digital ads. We asked Brendan’s the following questions: Why did you set up Asobu?...

read more

Who is Team AdInMo? Part 3: Technical Support

Supporting our global developer community is always top of the agenda for Team AdInMo. In the latest installment of the team interviews, we chat with Kiril Rusanov, Technical Support Engineer about helping AdInMo's developer and publisher community monetize with in-game advertising.What is your...

read more

Our 3 Hot Trends from Gamescom 2022

Devcom, Gamescom and a lot of Cologne hugging. With highs above 30C every day, and the usual lack of air conditioning in accommodation in Germany, it was hot. Even the conference center, the Koelnmesse, was atypically warm and not the usual refrigerated halls. The conference center had clearly...

read more

Mobile Games Contextual Targeting: Game On

The mobile games ecosystem has been living in and adjusting to a cookie-less, contextual advertising world for a while. With iOS 14, Apple’s deprecation of IDFA in April 2021 was a much-needed shock to the system for both the games and advertising industries; mobile advertising had become too...

read more

Measurement Standards for In-Game Advertising Released (finally!)

In a joint collaboration between IAB, IAB Tech Lab, and the Media Rating Council (MRC), IAB has released its Intrinsic In-Game (IIG) Measurement Guidelines to establish updated measurement guidelines for in-game advertising. AdInMo is proud to have collaborated in their development as part of a...

read more

Game Spotlight: Cooking Max from Twizard Studios

Twizard Studios are a team of passionate engineers and designers based in Pakistan, specializing in cooking games. Their two titles, Cafe Express and Cooking Max, have seen great success, achieving over 3 million total downloads, ranking the company among the best cooking game developers in...

read more

Maximise Value and Vision with Cross Promotion

The ability to programmatically deliver brand ads in your game drives monetization and improves player retention; but now you can also use AdInMo’s in-game ad placements to help with your user acquisition. Games are obviously one of the big spenders when it comes to ad monetization, but AdInMo has...

read more

Who is Team AdInMo? Part 2: Supply Team

Welcome to the second installment of our team interviews where we lift the hood on what it’s like to work in-game advertising. This time we caught up with Kevin Walsh, an Account Manager in the self-named Supply Squad. Find out how Kevin and the team work with our developer community to create...

read more

Who is Team AdInMo? Part I: Ad Ops

We may be a tech company, but people are the reason we do what we do: improving the player experience, supporting our developer community and creating great brand experiences for our advertisers. Team AdInMo is at the heart of this and so we chatted to some team members across the business and...

read more

AdInMo SDK: Placement Settings

Ads that are part of the gameplay solve the biggest monetization problems: immersion and retention, but we also get it’s just as important to maintain the game’s authenticity. As with any monetization method, InGamePlay best practice requires a balance between monetization and creative control....

read more