FrequentlyAskedQuestions

In-game adverts are built directly into the games themselves, appearing as objects like any other, and not on a separate layer or screen like banner or video ads. AdInMo’s InGamePlay brand advertising platform serves click-free ad placements directly into your game without interrupting game flow.

AdInMo’s InGamePlay ad placements generate revenue on a CPM basis. For every valid impression that is filled, you will receive a CPM payout.

Cost per thousand (CPM), also called cost per mille, is an industry metric used by media buyers when purchasing digital advertising, and is defined as the price of 1,000 ad impressions. CPMs vary depending on the geo, the advertiser and user.

Our SDK monetizes mobile games for  iOS and Android.  The SDK also supports Windows 10 or later  for testing. If you have PC games they are monetizable via some campaigns, contact support@adinmo.com for more details.

Yes, our platform only delivers advertisements relevant to the age rating of your game. We do not deliver advertisements for products or services which require 18+ to purchase including adult content, guns, tobacco or alcohol.

In-game advertising is evolving rapidly so there are regular updates to our SDKs. Use the portal to make sure you receive notifications about the latest updates. All releases are available here. It’s definitely worth regularly updating the SDK as new features and improvements will help with monetization.

App-ads.txt is a basic text file publishers must use to authorize who can sell their ad space digitally. It’s a simple and secure method developed by the IAB so publishers can transparently declare the companies they have authorized to sell their inventory. Ad partners will not bid on your inventory unless a valid app-ads.txt file is present. New demand partners are added all the time so make sure your app-ads.txt is always up-to-date via the portal to not miss any monetization opportunities. You can find out more details here

Use the QuickStartGuide which includes a video tutorial to get up and running. More detailed information is available on our documentation site.

After you’ve successfully integrated the SDK into your project, make sure you’ve set up the game’s app-ads.txt, so you can start monetizing your ad placements. More info on app-ads.txt and the latest file can be found here.

We support four Ad Placement Types: Square, TV, Portrait and Landscape. They map to IAB’s Fixed Size Ad Specifications and support all display and video ad units including Banners, Skyscrapers and Leaderboards for maximum advertising opportunities.

For iOS platforms, we support version 11 or above. On Android, we recommend using version 6 or above. For Windows, we support version 10 or later.

Currently we only support Unity Engine on Windows.

Yes – you can use AdInMo’s CrossPromo feature to promote other games in your portfolio, or you can use our Developer Brand Campaigns feature to launch your own ad campaigns. If you’re interested in becoming an advertiser, get in touch with us on support@adinmo.com for more info.

Video ads are an ad format supported by AdInMo’s SDK. They use the same placements but play 6, 15 and 30 second videos depending on demand and so require more time on screen during gameplay. Typically video ads have a higher CPM than display or rich media ads. As usual availability for video traffic and CPM will depend on geos.

Yes, the performance dashboards show revenue, impressions and other information for your games.

Fill Rate is a performance metric that reports the percentage of ad impressions that are purchased  by AdInMo’s demand partners. Fill rate is calculated by dividing the total number of viewable ad impressions your game serves by the number of times a paid ad is delivered from the ad network. Fill rate, along with CPM and viewability determines your monetization.

You can download the latest app-ads.txt file on the main page of your portal profile. You need to add the URL containing your app-ads.txt file in your company page on the portal, so we can verify it.

You can use the AdinmoManager Debug tool within your project, to check if your placements are generating valid impressions. Also, make sure you’re using the latest version of the SDK. Keep in mind that data can take up to 24 hours to appear on the portal. If, after this time you still cannot see any impression data, please contact support@adinmo.com

The option is not currently available on the portal but is something we’re looking to implement in future.

To remove a game, go to either the overview page or game list and click the bin icon next to the game you wish to remove. Note this will also remove the placements associated with this game.

To remove a placement, go to the game you wish to remove placements for. On the placement list, click the bin icon next to the placement you wish to remove.

You can check by going to our Status page here. Alternatively, you can find it on the top of the developer portal when logged in.

 From SDK version 2.4.243 onwards the minimum required Unity version is 2020.3. We encourage everyone to always use the latest version of our InGamePlay SDK and this may require upgrading your Unity version to ensure you have access to all features

Currently you can build on iOS, Android and Windows.

In Unity, ensure the Game and Placement keys have been copied correctly and your game and placements are set to ‘LIVE’ on the portal.

Make sure you have the AdinmoManager prefab in the root of your scene with your game key.

If the issue persists, please contact support@adinmo.com

Check if you have released your game as a development build. There are a couple of options for development build when using the AdInMo SDK with Unity:

– Under the AdinmoManager prefab, ensure the ‘Development Build‘ option is not checked when building for release.

– Unity Editor has its own development build under File > Build Settings. Ensure the ‘Development Build’ option is not checked when building for release.

If this does not resolve your issue please contact support@adinmo.com

If you are having issues with Unity and their services contact Unity support.

The oldest Unreal Engine version is 4.26.2.

In Unreal Editor, ensure the Game and Placement keys have been copied correctly and your game is set to ‘live’ on the portal.

Make sure you have the Adinmo Manager in the root of your scene with your game key.

If the issue persists, please contact support@adinmo.com

Make sure to select Shipping from your Build configuration. If Development is selected, no impressions will be counted and no revenue will be generated.

First step is to ensure you are using the latest version of the AdInMo SDK. You can download the latest versions here.

Next, use the debugging tools available to help identify the issue. A common issue is that placements sizes are too small to generate valid impressions. Please read our section on debugging tools and what information it can provide.

If the issue is not resolved or if you have any questions on the issue please contact support@adinmo.com

If you are having issues with Unreal Engine please contact Unreal support.

You can manage consent via the SDK AdInMo Manager, more on which you can find here.

In order to monetize demand in Europe, then you must also pass the TCF2 string to show you have requested consent in accordance with GDPR. We recommend using a CMP to help with this.

AdInMo is an approved vendor of IAB Europe’s Transparency & Consent Framework. The TCF was created to help companies that serve, measure and manage digital and personalised advertising content comply with the European General Data Protection Regulation (GDPR) and ePrivacy Directive (ePD) when processing personal data or accessing and/or storing information on a user’s device.

A Consent Management Platform (CMP) helps companies manage a user’s consent choices prior to collecting or sharing player data. We recommend using a CMP to ensure compliance with GDPR and to ensure you are able to monetize European traffic.

A User Messaging Platform used to gather consent from your app users.

Yes. You can connect your Admob account directly with the AdInMo SDK. You can follow

our integration guide here

Short answer, yes! However, if your game is labelled child-directed in the app store or if your game targets children under 13 in the US, then the Children’s Online Privacy Protection Act (COPPA) which regulates the collection and use of personal data of children under the ages of 13 in the US applies. Your game must be compliant with the rules enforced by The US Federal Trade Commission (FTC) to be monetized by AdInMo’s demand partners.

Please see our Terms & Conditions.

AdInMo serves an ad in all your placements 100% of the time to retain player immersion. However, not all the ads are filled (monetized) all of the time as it depends on the live campaigns and the advertising requirements of AdInMo’s advertising partners.. The performance dashboards in AdInMo’s developer portal allow you to track the percentage of paid ads displaying fill rate and CPM.

Payments are monthly on balances over $100 for PayPal and $1000 for Bank Transfer and will be made within the first business day of the month, by 5PM UTC. It may take up to 3 business days for the payment to reach your account. See Terms & Conditions, Clause 6C for full details. Developer Terms & Conditions

You can set up payments via PayPal in the developer portal. If you wish to be paid via bank transfer this may affect the payment threshold. Please contact support@adinmo.com to request other payment methods and provide necessary details.

PayPal to PayPal transfers are instantaneous.