How CROSSPromo helps studios win big with immersive in-game UA & retention
Case Study: Reducing churn in casual and midcore games using contextual CROSSPromo campaigns
In the hyper-competitive mobile games market, studios are rethinking how they approach user acquisition and retention. With CROSSPromo, studios are discovering a smarter, more immersive way to promote their portfolios directly within gameplay. No disruptive pop-ups. No jarring ad transitions. Just seamless, genre-matched in-game placements that drive real results.
🎯 What Is CROSSPromo?
Designed for studios with multiple titles, it leverages contextual targeting to deliver quality new players using immersive InGamePlay placements. Find out more about CROSSPromo
📈 Why It Works: Smart Targeting
CROSSPromo’s targeting is based on real-time player behaviours and genre alignment, meaning you’re not just promoting another game – you’re promoting the right game to the right player at the right time.
Here’s what makes it shine:
- Improves ARPU and retention
- Industry benchmark beating CTIs
- Churn prediction lets you engage players before they drop
Featured developers:
- Major sports IP Sachin Saga using in-game and in-menu ads
- Midcore indie studio soft launching idle clicker Starship Divers
- Casual studio NOXGAMES better retention and higher ARPU
- Classic hit Tiny Towers from NimbleBit leveraging opt-in mechanics
🎮 From Promotion to Portfolio Growth
Whether it’s upselling within a franchise or cross-promoting across a portfolio, thanks to immersive placements = better engagement, AdInMo’s CROSSPromo tool delivers 2X higher CTRs and better install quality, reshaping how studios think about both UA and retention.
Want to learn more?
Get in touch at Sales@AdInMo.com or book a demo to see how CROSSPromo can drive results for your studio.
More…
In-game advertising addressability: Curled up on the sofa? Waiting for the train? 5 mins or 5 hours? YES.
Who can advertisers reach with in-game advertising? AdInMo Advisor Meraj Kunarajah has been working with our data science team to lift the hood on different Player Personas. With Google’s cookie deprecation finally rolling out, it’s fair to assume that device ID and...
Meet us at Gamesforum Barcelona 2024
The 2024 event season is well underway with Spain being our next stop for Gamesforum Barcelona on 7th and 8th February. Come and meet us! All Gamesforum events feel like you’re hanging out with smart friends. You learn something and you enjoy their company. That’s why...
AdInMo hires industry big-hitter to smash 2024 in-game product innovation bringing Rewarded InGamePlay & Audio into the mix
Former TargetSpot and Azerion executive Adam Pattison joins Team AdInMo as Product Director to spearhead the company’s player-first roadmap. Great news for AdInMo; we've appointed industry leader, Adam Pattison, as its new Product Director. Adam joins from Targetspot...