Meet us at Gamesforum London 2023
Team AdInMo are off to London for a game monetization show down on 18th October 2023.
We’re delighted to be speaking on two panels next week at the jam packed Gamesforum London 2023:
2:25pm – Privacy: a blessing in disguise? How privacy unlocks revenue for Mobile Game Publishers
Google’s latest requirements have thrust privacy into the spotlight once more. What was once a mere compliance necessity has evolved into a remarkable revenue opportunity for mobile game publishers.
Join us for an engaging panel discussion where industry experts unveil the potential of this privacy evolution. Discover how embracing privacy compliance can ignite your revenue streams, as our panelists share their real-world experiences. Dean Day, CEO of Black Smoke Studios, and Valerio Sudrio, Director of Product at Usercentrics, along with our very own Lewis Horgan as moderator will present data illustrating how a Consent Management Platform (CMP) supercharged in-game advertising monetization for Black Smoke Studios.
Prepare for an interactive dialogue that dispels common myths, addresses concerns, and showcases the untapped power of privacy in the mobile gaming industry.
2:50pm – Innovation in Ad Monetization Panel
Moderated by the lovely Tiffany Keller, Director of Product at Scopely and AdInMo Advisor, this will be a lively panel deisscusion surrounding the latest innovations in game monetization. Join Carly Ostasiewski, Director of Growth at adjoe, Igor Melniks, SVP Business Development at Zebedee and AdInMo CEO & Co-founder, Kristan Rivers.
More…
AdInMo Interviews | Enric Pedró – Tilting Point
Earlier this year we co-hosted the Pocket Gamer Mobile Monetiser Summit packed with expert insights on future-proofing game monetization strategies. We caught up with Enric Pedró, VP of Growth at Tilting Point where he’d been speaking on stage about looking beyond...
In-game Viewability and Measurement Guidelines
AdInMo part of the industry taskforce developing new guidelines for in-game advertising. In a joint collaboration with IAB Tech Lab, and the Media Rating Council (MRC), IAB US has established updated measurement guidelines for ads that appear within gameplay. The...
Bring it on. Driving change in the ad-ecosystem.
Last week, AdInMo's Ad Ops Director, Reece Eaton, was at ATS London 2022. The ad industry’s favourite event (Cannes who…?) put the quest to create consumer-centric, privacy-first marketing front and centre, and Reece shares his takeaways on the solid progress made.ATS...