Meet us at Gamesforum London 2023
Team AdInMo are off to London for a game monetization show down on 18th October 2023.
We’re delighted to be speaking on two panels next week at the jam packed Gamesforum London 2023:
2:25pm – Privacy: a blessing in disguise? How privacy unlocks revenue for Mobile Game Publishers
Google’s latest requirements have thrust privacy into the spotlight once more. What was once a mere compliance necessity has evolved into a remarkable revenue opportunity for mobile game publishers.
Join us for an engaging panel discussion where industry experts unveil the potential of this privacy evolution. Discover how embracing privacy compliance can ignite your revenue streams, as our panelists share their real-world experiences. Dean Day, CEO of Black Smoke Studios, and Valerio Sudrio, Director of Product at Usercentrics, along with our very own Lewis Horgan as moderator will present data illustrating how a Consent Management Platform (CMP) supercharged in-game advertising monetization for Black Smoke Studios.
Prepare for an interactive dialogue that dispels common myths, addresses concerns, and showcases the untapped power of privacy in the mobile gaming industry.
2:50pm – Innovation in Ad Monetization Panel
Moderated by the lovely Tiffany Keller, Director of Product at Scopely and AdInMo Advisor, this will be a lively panel deisscusion surrounding the latest innovations in game monetization. Join Carly Ostasiewski, Director of Growth at adjoe, Igor Melniks, SVP Business Development at Zebedee and AdInMo CEO & Co-founder, Kristan Rivers.
More…
How Dynamic In-Game Ads Change the Game
Introduction The value of native advertising lies in its adaptation of tradition. These ads bring the strengths of traditional (and more impactful) advertising formats to game worlds populated exclusively by standard digital formats. Billboards, posters and shop...
Considering Simpson’s Paradox in Mobile Advertising
Benjamin Disraeli (British Prime Minister 1874–1880) is said to have coined the phrase “There are three kinds of lies: lies, damned lies, and statistics.” Improper use and understanding of statistics can lead to poor marketing decisions. An example of this...
Surviving Gamescom
Those of us in the games industry and based in the Americas or Asia have probably attended GDC, but many of these folks I’ve spoken to haven’t yet made it to Germany’s Gamescom. This is partly due the primarily industry focus of GDC (and the great talks there), vs the...