AdInMo Interviews | Enric Pedró – Tilting Point
Earlier this year we co-hosted the Pocket Gamer Mobile Monetiser Summit packed with expert insights on future-proofing game monetization strategies.
We caught up with Enric Pedró, VP of Growth at Tilting Point where he’d been speaking on stage about looking beyond traditional advertising to ask him about his views on the future of in-game advertising.
What makes a winning monetization strategy?
The best monetization strategy largely depends on the size of your team and the expertise available.
Smaller studios benefit from utilizing the services of big mediation providers, e.g Applovin, Google, etc. However, for developers looking beyond traditional methods, it’s definitely beneficial to add newer formats such as audio and in-game ads into the monetization mix.
At what point in a game’s development should you begin thinking about monetization?
At the beginning! For developers with a minimal marketing budget, early game monetization is vital to support a game’s growth during its early stages of release. “You could have the best game ever but you need to first get discovered”.
Is in-game advertising an effective way to boost game revenue?
“In-game advertising is a necessary evil in order for a game to survive.” According to Enric, in an ideal world a developer would be able to survive predominantly with in game purchases. But“most [players] won’t want to spend a dime” so the need for ad monetization to boost revenue is vital to enable a developer to leverage all audiences and “make some money from them”.
Watch the full video interview here.
More…
How Hybrid Monetization Is supercharging the IPL Cricket Season
As the excitement of this year’s Indian Premier League (IPL) grips millions of fans around the world, mobile cricket games are leveraging InGamePlay to benefit from a surge in player engagement and drive higher monetization. AdInMo’s sports portfolio includes the app...
Meet us at HIT Games Berlin 2025
Team AdInMo are super excited to be heading to Berlin for the HIT Games Conference on 24th–25th April. As part of our ongoing mission to help game developers and publishers innovate their hybrid monetization strategies , we’ll be participating in the roundtable...
Game Makers Are Doubling Down on Hybrid Monetization – Here’s Why
Key takeaways from our recent Gamesforum "Mobilize and Monetize" podcast discussing how in-game is driving monetization evolution.The Shift Towards Hybrid Monetization According to AdInMo and Gamesforum's report, 72% of game developers were planning to advance a...