InGamePlay Genre Guide

InGamePlay brand advertising is a useful monetization strategy for any free-to-play mobile game. Non-interruptive ads don’t break player immersion and become part of the actual gameplay. 

But that doesn’t mean there is a one-size fits all implementation strategy across different game genres. 

This guide takes a deep-dive genre by genre at in-game advertising best practices and provides useful tips for optimizing your monetization strategy and ad placement integrations depending on your game’s genre.

More…

Who is Team AdInMo? Part 5: Product Development

In the next installement of our team interviews we spoke to Product Manager, Herman Khabazov. Herman joined Team AdInMo from hyper-casual games publisher SayGames bringing an insider’s perspective on ad monetization and ideally placed to understand what publishers...

read more

Game Spotlight: Horror Hospital 2 from Heisen Games

Horror Hospital 2 is a horror survival game set in an eerie abandoned hospital where a multitude of peril awaits the player.  Created by Heisen Games, it was released earlier this year and is a sequel to the original hit title Horror Hospital from 2016 and has already...

read more