Case Study: Breast Cancer Charity
InGamePlay Campaign with Walk the Walk
UK breast cancer charity Walk the Walk partnered with AdInMo to promote its annual fundraising event the MoonWalk and education initiative Men Get Breast Cancer Too.
The campaign goals were focused on reaching new and younger audiences as well as raising awareness of male breast cancer. The UK cross-genre campaign featured two InGamePlay creatives and demonstrated an overall uplift of 8% in awareness among 18 – 34 year-olds.
AdInMo and Walk the Walk partnered with On Device Research to measure the brand impact of the campaign.
And if you’re an IAB member you can also watch the Chief Executive & Founder of Walk the Walk chatting to AdInMo’s CEO & Co-Founder Kristan Rivers: Click Here!
More…
What’s PlayerDwellTime and why does it matter?
Attention gets talked about a lot in advertising, but currently there isn’t a common understanding of what it actually means and how to best measure it. Here, our COO Joanne Lacey looks at how things are shaping up in the attention economy and shares the latest...
We’re finalist at the Mobile Games Awards!
We're excited to announce that we've been nominated in the Best Advertising & UA Service category for the upcoming Pocket Gamer Mobile Games Awards! Team AdInMo would be honored if you could take a moment to vote for us. Whether you appreciate our cutting-edge...
InSideInGameInSights with Tiffany Keller
Episode 1 of our shiny new industry insight series, InSideInGameInSights is out now! Each month Team AdInMo will be chatting to gaming and advertising experts about their expert experiences and views on ever-evolving the digital advertising and monetization...