The Multi-Faceted Matter of Mobile Monetisation
Last month our CTO Chris Wright took part in a lively panel discussion with a stellar cross-section of industry talent at Pocket Gamer Connects Digital #7. The panel was moderated by Dimoso Founder Jacki Vause, and addressed the topic of ‘How to Optimise Revenue and Retention for your games’. This subject was ripe for interesting discussion and debate, and offered viewers a panoramic look at the current state of monetisation in mobile games.
The panel consisted of the following industry professionals:
- Dean Day: Founder and CEO of Greenlight Games – “If you have a good game that retains well, keep the ads, don’t sell them off cheap.”
- Dan Anahory: Head of Business Development and Co-Founder at Real Media Now, a company that develops in-game help videos for mobile games that feature advertising – “Integrated ads seem to be the way things are going. Because they don’t interrupt the gameplay, there’s a clear value exchange there.”
- Elad Levy: Founder and CEO of Dive, a consultancy that helps game studios with Live Ops – “When you build a game, first of all it should be fun… monetisation will follow.”
- Philipp J. Karstaedt: CEO and Co-Founder of Meta Games, a Game Development Studio focussed on Esports – “Making games is an art, but if you want to make money off of them, you need to apply a business mindset.”
- Chris Wright: CTO at AdInMo – “Monetisation and Game Design are not separate things; they need to be considered together.”
You can view the full panel video below, and follow it through to the PocketGamerbiz Youtube channel to watch other panels and talks from Pocket Gamer Connects Digital #7.
More…
IAB UK Guide to Gaming
An introduction to the world of gaming by IAB UK's Gaming Group We are delighted to be part of IAB UK's Gaming Group who has just launched its Guide to Gaming to help advertisers better understand the vast opportunities gaming offers. It's packed with insights from...
AdInMo CEO joins mobile industry discussion with Activision & Omdia
We're excited to join a fantastic line-up of speakers on 18th February where our very own CEO Kristan Rivers will be chatting about InGamePlay brand advertising as one of the key mobile gaming trends of 2021. The mobile games market like many digital channels thrived...
Monthly Developer Shoutout
Each month we want to give kudos to our developer community. Mobile games development is a fine balance between designing the best games, keeping players happy and paying the bills. We get it. These are the developers pioneering the use of immersive ads in their games...