Developer Shout Out: Nextwave Multimedia
Advertising and live sports events go hand-in-hand with pitch-side billboards surrounding real-world stadiums. This makes in-game advertising a natural fit for any sports mobile games and this month has been all about the Cricket World Cup 2023 reaching its climax this weekend in India.
Award winning studio Nextwave Multimedia, part of India’s gaming giant Nazara implemented InGamePlay brand ads into two 3D mobile World Cup cricket titles as part of their hybrid monetization strategy.
InGamePlay brand ads appear in the World Cricket Championship 2 and 3 in a variety of locations such as the player walk out, replay screens, hoardings surrounding the pitch and even a sponsored scoreboard. Nextwave Multimedia has done an excellent job to create a real life televised cricket event and advertisers’ campaigns get a lot of on screen coverage. This is a superb example of a great implementation which helps to boost incremental revenue whilst staying authentic to the lifelike gameplay.
Play World Cup Cricket 2 and World Cup Cricket 3
Learn more about InGamePlay brand advertising in Sports Games
More…
AdInMo strengthens its senior team with COO and VP Engineering appointments
AdInMo strengthens its senior team with COO and VP Engineering appointments AdInMo, the InGamePlay™ brand advertising platform, today announced two senior appointments, with Joanne Lacey joining as Chief Operating Officer and Konstantine Rybnikov as VP Engineering....
Why mobile will be the key to unlock in-game advertising in 2021
With ad budgets under increased scrutiny in this tumultuous year, mobile advertising has fared well, with a 71% increase in global ad spend year-on-year reported in Q2 2020 - and it’s mobile gaming apps attracting the lion’s share of that spend. A third of the...
Team AdInMo’s predictions for 2021
It’s that time of year when it’s normal to reflect, wrap-up the year and make the odd prediction (read: wild stab in the dark) for the next year. 2020 has of course been an exceptional year globally. We all need something to look forward to so we’ve skipped the wrap...