Don’t Lose Players. Rethink Your Monetization Strategy.
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(Un)Reachable Markets
How Parade Media used AdInMo to get their TV products in front of elusive audiences. The Problem Like most media companies, independent TV distributor Parade Media relies on a multi-channel distribution strategy to engage those audiences that just don’t watch...
Why In-Game Advertising Sucks
In-game advertising sucks. That’s not news, but it bears repeating. It doesn’t just suck in the same way that, say, dodgy used car salesmen or “cheese-flavored product” do either, where one party profits wildly while the rest of us get shafted. It’s as frustrating for...
Developer Case Study – TinyBit Studios
TinyBit Studios is a mobile games developer based in Kharkiv, Ukraine’s tech capital. Huge names such as Plarium, Gameloft, and G5 Entertainment have located regional studios in the city - a ringing endorsement of Kharkiv’s deep pool of game development talent. We...