Fireside Chat @Pocketgamer Digital 6: AdInMo and Impact Unified
Join us on 19th April at Pocket Gamer Connects Digital #6 when our CTO, Chris Wright and Hannes Hultgren, CSO from Impact Unified, will be chatting to Dave Bradley from Steel Media to discuss the potential of InGamePlay brand advertising.
- What is InGamePlay brand advertising and how does it differ to monetizing with other in-game ad formats
- The importance of non-intrusive ads within games
- A developer’s experience of implementing native in-game advertising
- The impact on the player’s gameplay experience and retention
he future for non-intrusive advertising
A serial entrepreneur, investor and technology advisor/CTO with over 20 years in the games industry, Head of Publishing at I-Play (acquired by Oberon Media) and Co-Founder and CTO at deltaDNA (acquired by Unity Technologies).
Chief Scientific Officer, Impact Unified
Brought up by and with an Amiga 500. Went on to study physics, ended up doing a PhD in atomic physics. Spent 10 years working in med-tech. Though that was enough and founded Impact Unified with my two brothers and an uncle. I love games, science and teaching. It’s amazing but you can fit all three of them into a simple mobile game. At Impact Unified we do games and experiences with a social or educational impact. Expanding your views on the world and learning something new is a nice side-effect from playing games.
COO, Steel Media [Moderator]
Dave is Steel Media’s Chief Operations Officer. He gets involved in all areas of the business, from front page editorial to behind-the-scenes planning. He began his career in games and entertainment journalism back in the 1990s when Doom came on four floppy disks. Please contact him with any general queries about Pocket Gamer, Blockchain Gamer and Steel Media’s other sites and events.