Game Spotlight: 100 Doors Escape from Prison from Peaksel
With 100 Doors: Escape from Prison, Peaksel have unlocked the secret to a great InGamePlay ad integration.
The game is a classic escape-the-room style puzzler with a gritty prison twist, where players must scheme their way to a solution in each cell, each conundrum they solve bringing them closer to their ultimate escape.
In-Game Advertising Integration
The ads that Peaksel have placed in the game are both natural and practical, taking the form of framed pictures on the walls of the various cells the player must escape from. These blend nicely into the background in each level, while also delivering consistent, reliable impressions throughout gameplay. In the video below, we take a detailed look at what they’ve done:
More…
AdInMo Interviews | Enric Pedró – Tilting Point
Earlier this year we co-hosted the Pocket Gamer Mobile Monetiser Summit packed with expert insights on future-proofing game monetization strategies. We caught up with Enric Pedró, VP of Growth at Tilting Point where he’d been speaking on stage about looking beyond...
In-game Viewability and Measurement Guidelines
AdInMo part of the industry taskforce developing new guidelines for in-game advertising. In a joint collaboration with IAB Tech Lab, and the Media Rating Council (MRC), IAB US has established updated measurement guidelines for ads that appear within gameplay. The...
Bring it on. Driving change in the ad-ecosystem.
Last week, AdInMo's Ad Ops Director, Reece Eaton, was at ATS London 2022. The ad industry’s favourite event (Cannes who…?) put the quest to create consumer-centric, privacy-first marketing front and centre, and Reece shares his takeaways on the solid progress made.ATS...