How CROSSPromo helps studios win big with immersive in-game UA & retention
Case Study: Reducing churn in casual and midcore games using contextual CROSSPromo campaigns
In the hyper-competitive mobile games market, studios are rethinking how they approach user acquisition and retention. With CROSSPromo, studios are discovering a smarter, more immersive way to promote their portfolios directly within gameplay. No disruptive pop-ups. No jarring ad transitions. Just seamless, genre-matched in-game placements that drive real results.
🎯 What Is CROSSPromo?
Designed for studios with multiple titles, it leverages contextual targeting to deliver quality new players using immersive InGamePlay placements. Find out more about CROSSPromo
📈 Why It Works: Smart Targeting
CROSSPromo’s targeting is based on real-time player behaviours and genre alignment, meaning you’re not just promoting another game – you’re promoting the right game to the right player at the right time.
Here’s what makes it shine:
- Improves ARPU and retention
- Industry benchmark beating CTIs
- Churn prediction lets you engage players before they drop
Featured developers:
- Major sports IP Sachin Saga using in-game and in-menu ads
- Midcore indie studio soft launching idle clicker Starship Divers
- Casual studio NOXGAMES better retention and higher ARPU
- Classic hit Tiny Towers from NimbleBit leveraging opt-in mechanics
🎮 From Promotion to Portfolio Growth
Whether it’s upselling within a franchise or cross-promoting across a portfolio, thanks to immersive placements = better engagement, AdInMo’s CROSSPromo tool delivers 2X higher CTRs and better install quality, reshaping how studios think about both UA and retention.
Want to learn more?
Get in touch at Sales@AdInMo.com or book a demo to see how CROSSPromo can drive results for your studio.
More…
Measurement Standards for In-Game Advertising Released (finally!)
In a joint collaboration between IAB, IAB Tech Lab, and the Media Rating Council (MRC), IAB has released its Intrinsic In-Game (IIG) Measurement Guidelines to establish updated measurement guidelines for in-game advertising. AdInMo is proud to have collaborated in...
Game Spotlight: Cooking Max from Twizard Studios
Twizard Studios are a team of passionate engineers and designers based in Pakistan, specializing in cooking games. Their two titles, Cafe Express and Cooking Max, have seen great success, achieving over 3 million total downloads, ranking the company among the best...
Maximise Value and Vision with Cross Promotion
The ability to programmatically deliver brand ads in your game drives monetization and improves player retention; but now you can also use AdInMo’s in-game ad placements to help with your user acquisition. Games are obviously one of the big spenders when it comes to...