Player Insights 2021
What do players really think about ads in mobile games? In conjunction with Pocketgamer.com we decided to find out! Whilst advertising is accepted by consumers if they want to play the games they want for free, the number of ads and different ad formats can have a detrimental effect on the player experience. Here are some of the key takeaways.
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Game Spotlight: Gumslinger from Itatake
Swedish developer Itatake were 2021 winners of Google Play’s Indie Games Festival with Gumslinger: a gummy sweet inspired PVP shootout. In this first post in our new Game Spotlight Series, we chat to the team about their success and experience of monetizing with...
Immersive in-game advertising campaign promotes Doctor Who: Worlds Apart NFT Drop
We are excited to announce our partnership with Reality Gaming Group to promote the launch of its third drop of Doctor Who: Worlds Apart non-fungible tokens (NFTs). Doctor Who: Worlds Apart is an upcoming officially licensed digital trading card game published by...
.png "Personalization, Play-To-Earn and the obligatory Metaverse. Our CEO Kristan Rivers looks at the year ahead.")
Personalization, Play-To-Earn and the obligatory Metaverse. Our CEO Kristan Rivers looks at the year ahead.
The start of a new year demands obligatory predictions, and it’s inspiring to reflect on what the tech world will bring us in 2022 having just been at CES in Las Vegas, the annual tech barometer of top dogs and top duds. You won’t be surprised about the key topics on...