Player Insights 2021

What do players really think about ads in mobile games? In conjunction with Pocketgamer.com we decided to find out! Whilst advertising is accepted by consumers if they want to play the games they want for free, the number of ads and different ad formats can have a detrimental effect on the player experience. Here are some of the key takeaways.

More…
September Developer Shoutout
Each month we want to give kudos to our developer community. Mobile games development is a fine balance between designing the best games, keeping players happy and paying the bills. We get it. These are the developers pioneering the use of immersive ads in their games...
Learn How to Design In-Game Ad Placements at PocketGamer Connects Digital #8
Team AdInMo is back at Pocket Gamer Connects this month and our resident Head of Game Design, Nathan Ball, will be sharing best practice recommendations for developers looking to integrate in-game advertising into their games.How to design in-game ad placements...
Meet Team AdInMo at Gamesforum London
Team AdInMo is really excited to be attending Gamesforum London IN PERSON! We’re looking forward to connecting with industry peers for a focused day of discussion on mobile game ad monetization. Our CEO Kristan Rivers will be part of one of the key discussions of the...