Player Insights 2021
What do players really think about ads in mobile games? In conjunction with Pocketgamer.com we decided to find out! Whilst advertising is accepted by consumers if they want to play the games they want for free, the number of ads and different ad formats can have a detrimental effect on the player experience. Here are some of the key takeaways.
More…
Rethinking In-Game Advertising: an interview with Saurav Dutta from InMobi
As part of Rethinking InGame Advertising month we take a dive into a PocketGamer.biz interview surrounding the ongoing evolution of in-game advertising with Saurav Dutta, the Director of Product Marketing at InMobi Saurav's insights allow us to find out more about the...
More Hyper than Casual: The Changing Face of Hyper Casual Games
Featured Images, Left to Right: Fat 2 Fit! (VOODOO, 2021), Count Masters (Freeplay, 2021), and Run of Life (VOODOO, 2021) If you’re involved in the mobile games industry, then you won’t have been able to escape the influence of hyper casual games in recent...
Walking the Walk of Mobile InGame Advertising
On Wednesday 9th June we will be previewing the results of recent InGamePlay brand advertising campaign with breast cancer charity Walk the Walk to IAB members as part of IAB UK's Gaming Week. We're honoured to be joined by the CEO of the charity Nina Barlough CBE...