Player Insights 2021
What do players really think about ads in mobile games? In conjunction with Pocketgamer.com we decided to find out! Whilst advertising is accepted by consumers if they want to play the games they want for free, the number of ads and different ad formats can have a detrimental effect on the player experience. Here are some of the key takeaways.
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Five things we’re looking forward to in Cannes
Team AdInMo is heading to Cannes Lions. The ultimate FOMO event for the advertising world and celebration of creativity. 1. We can’t wait to see the shortlist for this year’s Entertainment Lions for Gaming… although do hope one day we’re all gathering in Cannes...
Developers must diversify monetization to survive
Following the release or our latest multi-format InGamePlay SDK, PocketGamer.biz, spoke to Kristan Rivers about why we’ve added rewarded and audio ads and what this means to changing landscape of in-game advertising. This article was written by Paige Cook, Deputy...
The Evolution of Gaming: From Niche to Mainstream Ad Powerhouse
AdInMo Advisor, Yasin Dabhelia, explores gaming’s journey towards a mainstream media channel and how brands are recognizing its potential as a vital component of their marketing strategies, particularly in reaching younger generations. Last month’s IAB PlayFronts felt...