AdInMo launches InGamePlay SDK 3.0 with Clickable Ad Units
Team AdInMo are excited to announced the beta release of its InGamePlay SDK 3.0.
InGamePlay 3.0 builds on AdInMo’s existing tech stack which offers multi-format non-interruptive immersive advertising. The latest SDK launches clickable in-game ad unitsdesigned with the player experience at the forefront, driving better monetization for free-to-play developers and higher engagement for advertisers.
One of the unique ways AdInMo’s SDK drives intentional clicks is through the ‘InGamePlayMagnifier’, which spotlights an advert within the game environment to improve its viewability.
The SDK also features customisable visual options, such as a glowing or pulsing placementborder to signify to the player whether an ad is clickable. Gameplay is not affected because the game is paused as soon as the player chooses to interact with the ad, and then is frictionlessly returned to the game.
Players are familiar with the idea that objects are interactive in a game world, AdInMo has harnessed this mechanic to integrate advertising in an immersive and non disruptive way.
Engaging with the advert will always be the player’s choice, making clicks intentional which is highly valuable for both advertisers and developers.
AdInMo CEO and Co-Founder Kristan Rivers, explains:
“Making a game that generates sustainable revenue while still being joyful for players is theperennial balancing act for developers. Our latest SDK offers a frictionless way to increase the effectiveness of in-game advertising without impacting the player experience and crucially gives developers more ways to make money.”
InGamePlay 3.0 SDK utilises AdInMo’s data-led PlayerPersonaFramework™, to target the right player audiences with the right message which could be a brand awareness, direct response or in-app campaign using AdInMo’s new hybrid-monetization solutions.
Kristan Rivers, continues:
“The games industry is gearing up to a future where free-to-play is dominated by hybrid-monetization. Our new clickable ad placements can already be used to advertise a developer’s portfolio in-game with our CrossPromo feature and that’s just the start of AdInMo’s hybrid monetization roll out this summer.”
The new SDK is currently in beta and AdInMo invites all developers to sign up here.
More…
Meet us at MAD//Fest London 2023
Catch us at MAD//Fest on 4th to 6th July Team AdInMo will be at Mad//Fest 2023. Looking forward to the legendary food & drink, navigating the picnic tables and lots of in-gaming chats! Book a meeting or email the team to hook up!More...
Usercentrics and AdInMo partner to drive monetization success for mobile game developers in Europe
Joint industry education programme launched to promote how consent-based monetization strategies boost in-game advertising revenues for developers Usercentrics, a global leader in Consent Management Platforms (CMP), has partnered with AdInMo, the in-game advertising...
Meet us at the Dubai GameExpo Summit
We're heading to Dubai on 21st and 22nd June Team AdInMo are more than a little exited to be visiting the vibrant city of Dubai this week for the PG Connects GameExpo Summit 2023. With the MENA market being the fasted growing games market in the world, we're looking...