AdInMo launches InGamePlay SDK 3.0 with Clickable Ad Units
Team AdInMo are excited to announced the beta release of its InGamePlay SDK 3.0.
InGamePlay 3.0 builds on AdInMo’s existing tech stack which offers multi-format non-interruptive immersive advertising. The latest SDK launches clickable in-game ad unitsdesigned with the player experience at the forefront, driving better monetization for free-to-play developers and higher engagement for advertisers.
One of the unique ways AdInMo’s SDK drives intentional clicks is through the ‘InGamePlayMagnifier’, which spotlights an advert within the game environment to improve its viewability.
The SDK also features customisable visual options, such as a glowing or pulsing placementborder to signify to the player whether an ad is clickable. Gameplay is not affected because the game is paused as soon as the player chooses to interact with the ad, and then is frictionlessly returned to the game.
Players are familiar with the idea that objects are interactive in a game world, AdInMo has harnessed this mechanic to integrate advertising in an immersive and non disruptive way.
Engaging with the advert will always be the player’s choice, making clicks intentional which is highly valuable for both advertisers and developers.
AdInMo CEO and Co-Founder Kristan Rivers, explains:
“Making a game that generates sustainable revenue while still being joyful for players is theperennial balancing act for developers. Our latest SDK offers a frictionless way to increase the effectiveness of in-game advertising without impacting the player experience and crucially gives developers more ways to make money.”
InGamePlay 3.0 SDK utilises AdInMo’s data-led PlayerPersonaFramework™, to target the right player audiences with the right message which could be a brand awareness, direct response or in-app campaign using AdInMo’s new hybrid-monetization solutions.
Kristan Rivers, continues:
“The games industry is gearing up to a future where free-to-play is dominated by hybrid-monetization. Our new clickable ad placements can already be used to advertise a developer’s portfolio in-game with our CrossPromo feature and that’s just the start of AdInMo’s hybrid monetization roll out this summer.”
The new SDK is currently in beta and AdInMo invites all developers to sign up here.
More…
Game Spotlight: The Wanderer from Jamie Parish
Jamie Parish is a UK-based Unity developer, best known for his 2018 mobile RPG The Wanderer. Jamie worked as the sole developer on the game, and has kept it going since with regular content and QoL updates. The game was published by Greenlight Games. AdInMo recently...
Testing Features and Techniques
Testing your game is one of the most important, and often undervalued, facets of game development. Good testers, and good test procedures, can be the difference between a smash-hit Game of the Year, and a buggy, disappointing, studio-sinking catastrophe. With in-game...
We stand with Ukraine
Here’s a few of the pictures from our fundraising event in aid of Ukraine and in honour of our teammates displaced across Europe right now. For those attending it was an emotion-fuelled evening of incredible music, poetry and heart-breaking real stories from the...