Introducing AdInMo’s impression checker tool: optimising ad revenue before deployment
For developers, placing ads in games has historically been an area of headaches and compromises. We all know that traditional in-game advertising sucks; this is exactly why AdInMo offers an alternative solution where the ads placed are non-interruptive, and are integrated directly within gameplay. This means that players’ enjoyment is not disrupted with full screen ads, and developers no longer need to force users to click out of their game in order to generate ad revenue. But the important question is, how can developers maximise their monetisation with AdInMo?
Monetising Impressionable Moments
The AdInMo SDK considers viewability metrics including size of the ad placement on screen, amount of time that the placement is viewable in the game scene, and whether the placement is occluded by other game environment objects. If the placement meets and passes these tests during gameplay, AdInMo considers it a valid impressionable moment. It is therefore in the developers best interest to ensure that the ad placements are visible and unobstructed in order to maximise monetisation.
Impression Checker Tool
Usually, while a game is in development it is difficult to spot if ad placement is going to create a valid impression versus an invalid impression. AdInMo’s patent-pending impression checker tool solves this problem, saving developers the guesswork. The impression checker tool allows game developers to easily detect if an ad placement will likely generate a valid impression, by running the same impression viewability tests during development that would run in a live game.
Green indicates a valid impression.
And red indicates an invalid impression.
Problem Solved
Using AdInMo’s impression checker tool, game developers can take away the guesswork and make more revenue by ensuring that in-game placements will generate valid impressions.
More…
“Gamers are not who brands think they are”
On 18th February our CEO Kristan Rivers will participate in an industry panel hosted by the Mobile Ecosystem Forum looking at the top trends for mobile games in 2021. One of his fellow panellists will be Jonathan Stringfield, Global Business Marketing from Activision...
IAB UK Guide to Gaming
An introduction to the world of gaming by IAB UK's Gaming Group We are delighted to be part of IAB UK's Gaming Group who has just launched its Guide to Gaming to help advertisers better understand the vast opportunities gaming offers. It's packed with insights from...
AdInMo CEO joins mobile industry discussion with Activision & Omdia
We're excited to join a fantastic line-up of speakers on 18th February where our very own CEO Kristan Rivers will be chatting about InGamePlay brand advertising as one of the key mobile gaming trends of 2021. The mobile games market like many digital channels thrived...