Five things we’re looking forward to in Cannes

May 30, 2024

Team AdInMo is heading to Cannes Lions. The ultimate FOMO event for the advertising world and celebration of creativity.


1. We can’t wait to see the shortlist for this year’s Entertainment Lions for Gaming… although do hope one day we’re all gathering in Cannes celebrating creative in-game campaigns not just ads for games.

2. Our CEO Kristan Rivers is speaking at a roundtable hosted by our lovely partners Iion discussing Why Game Advertising is THE Attention-Centric Media Frontier.

3. Lots of chat / eyerolling about cookieless future. Shout out to Adform for flying the flag for deprecation.

4. Meeting lots of partners and future partners to chat how best to engage player audiences – contact us here

5. Equativ Cannes Run Club. 7AM. Honest.

If you are attending the event and would like to have a chat with one of the team, please drop us an email. We hope to see you there.



Developers must diversify monetization to survive

Developers must diversify monetization to survive

Following the release or our latest multi-format InGamePlay SDK,, spoke to Kristan Rivers about why we’ve added rewarded and audio ads and what this means to changing landscape of in-game advertising. This article was written by Paige Cook, Deputy...

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