Mobile Games Developer Trends Report 2021

Developer Trends Survey Sponsored by AdInMo

We are delighted to see (for the second year running) this study identify non-interruptive ad formats as the preferred monetization method that most developers will trial in the upcoming months.

Our optimism for the mobile games development industry and the prediction of a bright future haven’t changed and 2021 has been an excellent stepping-stone towards the realization of that vision.

The report contains the results of our most recent survey of the world’s game makers. We’ve broken down the feedback from that survey into six topic areas, shining a light on developers’ current preoccupations.

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Giving Developers Choice & Control

Giving Developers Choice & Control

The benefits of in-game advertising are clear: incremental revenue and a non-interruptive experience for your players. But we know that, for you, it’s in-YOUR-game advertising. This is why our toolset includes features to give developers more control over how...

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5th April: Mobile Monetizer Summit

5th April: Mobile Monetizer Summit

Calling all developers and publishers. Join us in London, to discover the latest trends, issues and opportunities in mobile advertising and monetisation. On Tuesday 5th April we’re co-hosting a free, invite-only Mobile Monetiser Summit in association with...

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A History of In-Game Advertising and Why They Just Work

A History of In-Game Advertising and Why They Just Work

Back in 2008 WIRED published an article titled  “Why In-Game Ads Just Won't Work”, exploring why in-game advertising would eventually become “...a thing of the past.” As CEO and co-founder of an in-game advertising company, you may be surprised to learn I agree with...

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