Get the most out of AdInMo’s SDK with the latest tips and resources to help you maximize monetization with InGamePlay Brand Ads. Looking for technical information? Check out our developer documentation that includes full release notes, SDK functions and more.

Impression Validity

To maximize your monetization it’s essential to understand what makes an impression valid. We follow industry standards from IAB which involve three key requirements for an ad placement to generate a valid impression:

  • Size of placement: AdInMo SDK has a ‘Debug Size Threshold’ tool that developers can use to ensure the size of their placements meets these guidelines.
  • Time on screen: Brand ad placements must be onscreen for a total of at least 10 seconds of screen time, although the onscreen time can consist of 0.5 second or longer intervals.
  • Viewability: Ad placements should be clearly viewable and not heavily obscured by other game objects. The viewing angle of the placement should be no more than 55 degrees from the viewer in any plane. The goal is to ensure players can clearly see the InGamePlay brand ads on display in your game to count as a valid impression.

App-ads.txt helps the advertising industry combat fraud. It allows developers to identify themselves as the legitimate owner of an app. Always keeping your game’s app-ads.text up to date means AdInMo’s advertising network will be able to send you more traffic and maximize monetization.

For more information on app-ads.txt, click here.

Design Integration Guide

If you’re not sure about where best to place ads in your game, check out our Design Integration Guide V1.0 published by our in-house design team to help you optimize your ad placements.

It walks you through how to start placing InGamePlay brand ads in your games and includes the practical basics of this exciting ad category as well as lots of tips and techniques based on game design theory to optimise your implementation.

Check out our YouTube Channel where we review how developers are placing InGamePlay brand ads in their game. We look at different genres and art styles and showcase the flexibility of this ad category.

We get the fine balance between monetization and gameplay. Your design team will rightly have questions before they programmatically add banners and objects in their game. The AdInMo Design Clinic is a free service where our in-house design team reviews your game and makes tailored recommendations for your game where best to place InGamePlay brand ads while maintaining player immersion.

Submit your game here.

Need Any More Help?

Check out our FAQ for more support on monetizing with InGamePlay brand ads.

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