PG .biz Roundtable: The New Rules Of In-Game Advertising
In this year’s Pocketgamer Mobile Games Developer Trend Report new monetization models were named as the number one priority in the 12 months ahead with 46.3% developers citing dynamic InGame advertising as a key opportunity for 2021.
AdInMo is hosting a roundtable to bring together industry experts to look at what’s driving this trend and share insights on the new rules of InGame advertising.
- New InGame advertising formats
- Brand advertising vs. performance marketing
- Design challenges – balancing gameplay, retention and monetization
- Metrics – what do advertisers want?
- What do players want?
Register now – it’s free!
Speakers
Kristan Rivers
CEO and Co-Founder, AdInMo
A creative executive with a career straddling the intersection of entertainment and technology, Kristan is now co-founder and CEO of AdInMo, the world’s first platform for non-intrusive InGamePlay ads for mobile games. Prior to AdInMo Kristan has held senior roles in Europe and Asia at digital entertainment companies including Paramount Pictures and I-play.
Niki Chana
Publisher Partnerships, Verizon Media
Niki is an experienced head with a demonstrated history of working in the Marketing and Advertising industry. With over ten years experience, Niki is a recognized expert in her field – a former member of the COMCAST Women in Tech group.
Nate Barker
Director of Business Development, Kolibri Games
Bio to follow
Julien Bourhis
VP of Operations, Homa Games
Bio to follow
Danielle Partis
Editor, PocketGamer.biz
Danielle Partis is acting editor of PocketGamer.biz and former editor of InfluencerUpdate.biz. She was named Journalist of the Year at the MCV Women in Games Awards 2019, as well as in the MCV 30 under 30 2020. Prior to Steel Media, she wrote about music and games at Team Rock.
