Pocket Gamer Connects London

Team AdInMo can’t wait to be back at The Brewery again – the iconic home of Pocket Gamer Connects London.
The team will be there in force, look out for the orange t-shirts!
Our CEO Kristan Rivers will be on stage on Day One (Monday 14th Feb, 3PM GMT) discussing What Is The Future of Advertising alongside fellow industry experts including from Big Fish Games, Walking Squid, Fyber, Moloco and Gazeus Games debating the merits of new advertising formats including in-game advertising.

Kristan Rivers
CEO
AdInMo

Daniel Helmhold
Big Fish Games

Shalom Michaeli
Fyber – A Digital Turbine Company

Will Melzer
MOLOCO

Kay Gruenwoldt
Walking Squid

Humberto Cimino
Gazeus Games
More…
The Observer Effect – How Clicks Changed Advertising
In physics, the Observer Effect theory tells us that observing a phenomenon necessarily and inevitably causes that phenomenon to change. This most commonly refers to instruments of measurement interfering with the results of an experiment. In advertising, the ways...
How Dynamic In-Game Ads Change the Game
Introduction The value of native advertising lies in its adaptation of tradition. These ads bring the strengths of traditional (and more impactful) advertising formats to game worlds populated exclusively by standard digital formats. Billboards, posters and shop...
Considering Simpson’s Paradox in Mobile Advertising
Benjamin Disraeli (British Prime Minister 1874–1880) is said to have coined the phrase “There are three kinds of lies: lies, damned lies, and statistics.” Improper use and understanding of statistics can lead to poor marketing decisions. An example of this...