Scottish Games Week 2023
We are proud to be supporing SGW23 next week, which kicks off in our hometown of Edinburgh on Monday 30th October. Have a look at what’s in store:
Monday 30th October – Developers, Edinburgh
Our CEO and Co-founder will be speaking at the Industry Conference on a session all about the Game Gold Rush: Navigating the new frontiers of game monetization.
He’ll be joined on stage by AdInMo partners ZBD as well as Digital River and Sumo Digital in a session moderated by Pocketgamer’s Chris James. The session explores the latest trends and innovative monetisation strategies as well as dissects the delicate balance between profitability and player satisfaction. Topics will include IAP, alt-app stores, incentivization and in-game advertising.
Team AdInMo will also be showcasing at the EXPO.
Tuesday 31st October – Advertisers, Edinburgh
We often talk about a two-sided market-place, but it’s not often they end up at the same conference! On Tuesday morning we’re hosting the Big Games Breakfast for media agencies.
Speakers include NSPCC and Open X as part of an informal morning of networking, case studies and mimosas.
Register for free here.
Thursday 2nd November – Awards, Glasgow
AdInMo has been nominated in the Tools & Technology category at the Scottish Games Awards which will be opened by Scotland’s First Minister Humza Yousaf.
Will we win? We’ll let you know!
The awards are also supporting a fantastic initiative Games for the Weans from Glasgow’s Children’s Hospital to raise funds to buy adapted gaming equipment, consoles and video games for the boys and girls at Scotland’s biggest children’s hospital.
More…
Player Insights 2021
What do players really think about ads in mobile games? In conjunction with Pocketgamer.com we decided to find out! Whilst advertising is accepted by consumers if they want to play the games they want for free, the number of ads and different ad formats can have a...
April Developer Shoutout
Each month we want to give kudos to our developer community. Mobile games development is a fine balance between designing the best games, keeping players happy and paying the bills. We get it. These are the developers pioneering the use of immersive ads in their games...
Developers want ads that don’t piss players off!
Our CTO Chris Wright recently took part in a fireside chat at Pocket Gamer Connects to discuss the potential of InGamePlay brand advertising. He was joined by Hannes Hultgren, CSO at Impact Unified and the discussion was moderated by Dave Bradley from Steel Media....