Stealth Master InGamePlay Case Study

Apr 19, 2022

Global hyper-casual games publisher SayGames see in-game advertising as a strategic opportunity to improve player experience and drive incremental revenue.

In our latest game developer case study, we take a look at how SayGames integrated AdInMo’s InGamePlay brand ads into their hit game Stealth Master, from the early testing stages, to a finished, high-performance integration. 

Before even beginning to think about monetization, the most important thing for SayGames was to make sure the SDK integration had no impact on game performance or player experience. SayGames tested several in-game advertising providers and AdInMo’s InGamePlay SDK is one of the few that didn’t impact game performance in any way.

In Stealth Master, players take on the role of an elite assassin tasked with taking out various targets. Set in a series of high-rise buildings, it’s an ideal environment for in-game advertising with billboards showing ads authentically. 

SayGames’ test integration into Stealth Master had limited placements and only generated 10% valid impressions. Their development team worked with AdInMo’s Game Design team to optimize their ad placements and refined the size, angle and location of different placements to optimize their revenue potential.

The ad implementation is now well-framed, appearing in great locations across all of the game’s levels including the tutorial.  To further optimize and control the player experience SayGames use AdInMo’s shrink-to-fit feature which dynamically alters the size of ad placements, and their surrounding frames, based on the size of the ads delivered to them. 

Key stats & facts

  • Using AdInMo’s SDK testing tools increased monetizable impressions by 5X 
  • AdInMo has generated an average ARPDAU uplift of up 10% for Stealth Master across Android and iOS. 
  • No negative impact on reviews on either GooglePlay or the App Store 
  • Optimization of ad creatives doubled InGamePlay revenues month-on-month

Conclusion

The success of monetizing Stealth Master with in-game advertising has led to a continued partnership between AdInMo and SayGames with InGamePlay brand ads now featuring in multiple titles across their hit hyper-casual portfolio.

Download the full Stealth Master InGamePlay Case Study for more details!

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