What developers think about InGame Advertising

We teamed up with the guys from Pocketgamer.biz to support their annual mobile games developer trends survey. Download our latest paper featuring previously unreleased findings from the study with an exclusive look at the monetization and InGame advertising trends.

  • Business models
  • Monetization strategies
  • Impact of InGame advertising on retention and gameplay
  • Top features when integrating a monetization platform

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The Observer Effect – How Clicks Changed Advertising

The Observer Effect – How Clicks Changed Advertising

In physics, the Observer Effect theory tells us that observing a phenomenon necessarily and inevitably causes that phenomenon to change. This most commonly refers to instruments of measurement interfering with the results of an experiment. In advertising, the ways...

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How Dynamic In-Game Ads Change the Game

How Dynamic In-Game Ads Change the Game

Introduction The value of native advertising lies in its adaptation of tradition. These ads bring the strengths of traditional (and more impactful) advertising formats to game worlds populated exclusively by standard digital formats. Billboards, posters and shop...

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Considering Simpson’s Paradox in Mobile Advertising

Considering Simpson’s Paradox in Mobile Advertising

Benjamin Disraeli (British Prime Minister 1874–1880) is said to have coined the phrase “There are three kinds of lies: lies, damned lies, and statistics.” Improper use and understanding of statistics can lead to poor marketing decisions. An example of this...

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