A/B Testing Your InGamePlay Placements
Testing InGamePlay ad placements to understand the full potential and optimize implementation is always recommended.
You can enable sandbox mode for device testing and set-up A/B tests to understand impact on your key metrics. Here’s a useful case study from our partners SuperScale and the classic game Tiny Tower.
Technical Implementation
InGamePlay ads were seamlessly integrated into Tiny Tower’s game world to ensure they felt natural and non-intrusive. The placements were strategically selected to enhance the game’s aesthetic rather than detract from it. SuperScale is using InGamePlay to monetize through ads and help drive IAP conversion using our IAPBoost(™) tool.
The Tests
The following KPIs were tracked to measure the effectiveness and impact of the in-game placements in managed A/B tests
- Ad engagement
- Player retention
- In-game spending
Test 1 was to validate the placement did not have a negative experience of player experience and was carried out on new players only.
A second A/B test involved all players of Tiny Towers to understand monetization and player engagement.
The Outcomes:
The A/B tests confirmed there was no negative impact on retention among either new or existing players. The tests found positive impact across all KPIs including ARPDAU, IAP conversion and retention.
More…
Vulcron and AdInMo partner to monetize mobile multiplayer game
Developers of hit first person shooter Pixel Strike 3D release Android and IOS updates featuring InGamePlay brand ads. AdInMo, the mobile InGamePlay™ brand advertising platform, today announced a deal with Vulcron to integrate InGamePlay brand ads in its hit...
Fireside Chat @Pocketgamer Digital 6: AdInMo and Impact Unified
Join us on 19th April at Pocket Gamer Connects Digital #6 when our CTO, Chris Wright and Hannes Hultgren, CSO from Impact Unified, will be chatting to Dave Bradley from Steel Media to discuss the potential of InGamePlay brand advertising. What is InGamePlay brand...
Mobile Games in a Data Democracy
As technology advances, the role that data plays in game development, particularly for mobile games, has grown to the point where it cannot be ignored; It’s as integral to success in the current climate as any other aspect of development. It’s unsurprising, then, that...