AdInMo expands in-game commercial team

Jan 10, 2023

Mobile in-game advertising specialist AdInMo has appointed Yasin Dabhelia as VP Programmatic to grow its demand partner network in US, Americas and Europe.

AdInMo, the contextual in-game advertising platform has appointed adtech gaming evangelist Yasin Dabhelia as its VP Programmatic to lead its global demand strategy.

Yasin brings extensive digital and cross-media advertising experience and has been part of the growing in-game advertising ecosystem from its early days, overseeing multi award-winning campaigns for Bidstack plc as VP Programmatic Partnerships and Sales.

In 2022, AdInMo was part of an industry group led by IAB, IAB Tech Labs and the Media Ratings Council (MRC) which published measurement guidelines for Intrinsic In-Game Advertising. This key milestone paves the way for brands and agencies to have confidence in the emerging ad formats and make in-game part of their programmatic media spend for brand advertising.

AdInMo’s global mobile games ad network enables advertisers to target and measure against different player personas based on first-party contextual and behavioral data. Yasin’s appointment will focus on building AdInMo’s demand partner network in the US, Americas and Europe, which already includes Pubmatic, Smaato, InMobi and OpenX, as well as agencies and DSPs focused on enabling clients to reach gaming audiences including Eskimi and TripleA Games. 

Yasin said: “2023 will require smart media planning by digital advertisers with the widely predicted ad spend growth slowdown. Gaming is well positioned to help brand advertisers leverage programmatic channels. AdInMo’s focus on addressability and solutions for the attention economy will be key and I’m delighted to join Team AdInMo to help educate buyers about in-game advertising.”

Co-founder and CEO Kristan Rivers added: “We’re delighted to welcome Yasin to Team AdInMo. The appointment is the first in a series of announcements about our US expansion. Yasin’s extensive in-game experience and demand partner network will help AdInMo accelerate growth in all key markets.” 

More…

Meet us at PG Connects London 2023

Meet Team AdInMo at PG Connects London on 23rd-24th January 2023! We’re donning our infamous orange t-shirts and heading to The Brewery for Pocket Gamer Connects London. It's the perfect way to kick-off 2023, meet up with industry friends and plot what’s in-store for...

read more

Team AdInMo’s Top 10 Mobile & PC Games of 2022

This year has been another smash for new game releases. The much anticipated God of War: Ragnarok did not fail to deliver its best title in the series and who can forget the enormous success of Elden Ring released earlier in 2022?   Every year we ask Team AdInMo to...

read more
Share This